NEW YORK–(BUSINESS WIRE)–Meet The People, the next-generation global advertising and consulting group formed by experienced advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey, and Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, announced their partnership on-stage at the Digiday Media Buying Summit during Advertising […]
Baton Rouge, LA – October 25, 2021 – Lamar Advertising, one of the largest outdoor advertising companies in the world, is commemorating a major milestone in Out of Home advertising – the 20th anniversary of the industry’s first large format digital billboard. The brainchild of former Lamar Vice […]
LOS ANGELES, October 20, 2021 – KEVANI, Inc. (“KEVANI”) – L.A.’s market leader in digital out-of-home media sales and development – has today announced the debut of the “Sunset Limelight” ad display on Sunset Boulevard following the signing of a 20-year media sales and development agreement. “The Sunset Limelight pays […]
224 LED displays, most in the world at a sports and entertainment venue, are installed and integrated into the fan experience including dual hanging displays BROOKINGS, S.D. – Oct. 20, 2021 – As professional hockey returns to Seattle, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with the Oak View Group, […]
Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale October 20, 2021 05:30 AM Pacific Daylight Time IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising campaigns, today announced the integration of Wiland’s vast predictive […]
RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]
Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption. The product is designed for airports, transit centers, malls and high traffic digital signs. Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]
By Alberto Scirocco, Founder and Creative Director, leftchannel While talking with a friend in the digital signage industry recently, we joked that people will put a screen anywhere if they believe it’s an opportunity to advertise to a captive audience. Sides of buildings, sides of buses, at the gas […]
New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]
October 4, 2021—LOS ANGELES—Today digital signage leader WOW Media announced its most artistic full-motion digital outdoor billboard to date. The new board will be located at the intersection of South La Brea Avenue and Manchester Blvd., the high-profile entrance to Inglewood’s Downtown Market Street Promenade. The full-motion digital display will […]
