Digital Signs

Daktronics Helps Climate Pledge Arena Release the Kraken

224 LED displays, most in the world at a sports and entertainment venue, are installed and integrated into the fan experience including dual hanging displays   BROOKINGS, S.D. – Oct. 20, 2021 – As professional hockey returns to Seattle, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with the Oak View Group, […]

Viant Powers Purchase-Based Audience Capabilities Through Wiland Partnership

Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale October 20, 2021 05:30 AM Pacific Daylight Time IRVINE, Calif.–(BUSINESS WIRE)–Viant Technology Inc.(NASDAQ: DSP), a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising campaigns, today announced the integration of Wiland’s vast predictive […]

Trooh to Use Comscore for DOOH Measurement.

RESTON, Va., October 19, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Trooh, a leading U.S. place-based media company connecting brands with millions of consumers on their daily journey out-of-home, to deliver reporting from Comscore’s digital out-of-home (DOOH) solution. Under […]

Smartlink has New Monitoring Solution for Airports, Transit Centers and Malls

Outdoorlink has developed a new product to remotely monitor digital device behavior and power consumption.   The product is designed for airports, transit centers, malls and high traffic digital signs.  Billboard Insider talked with Jenni Evans, VP Transit Solutions at Smartlink to learn more. How does the Vantage system work? The […]

The Value Potential: Rethinking OOH Digital

  By Alberto Scirocco, Founder and Creative Director, leftchannel While talking with a friend in the digital signage industry recently, we joked that people will put a screen anywhere if they believe it’s an opportunity to advertise to a captive audience. Sides of buildings, sides of buses, at the gas […]

Yahoo Helps Advertisers Execute Digital OOH

New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]

WOW Media to Install New Digital at Inglewood Downtown Market Street Promenade

October 4, 2021—LOS ANGELES—Today digital signage leader WOW Media announced its most artistic full-motion digital outdoor billboard to date. The new board will be located at the intersection of South La Brea Avenue and Manchester Blvd., the high-profile entrance to Inglewood’s Downtown Market Street Promenade. The full-motion digital display will […]

81% of Advertisers to Recommend Digital OOH Over Next 12 Months

NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. The study was conducted by Advertiser Perceptions, the global […]

Media Resources Wins Sign Company of the Year in Canada

By Media Resources This year a huge accomplishment for Media Resources was taking home the award for Sign Company of the Year in Canada. We were chosen for our support to the industry and our commitment to excellent customer service. This is a direct reflection of the amazing work our team […]

Volta Secures Two New Patents for EV Charging Station Innovations

  Patents Expand the Protection of Volta’s Unique Station Displays and Targeted Advertising SAN FRANCISCO, September 29, 2021 – Volta Inc. (“Volta”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, today announced the issuance of two utility patents to Volta Charging by the U.S. Patent and Trademark Office; U.S. Patent […]