Digital Signs

Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]

Lamar Installs Overhead Digitals at Indy Airport

Baton Rouge, LA – December 2, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today launched a new Overhead Digital Network at Indianapolis International Airport (IND) as part of its planned, high-impact upgrade of digital displays. Lamar was awarded the advertising […]

Daktronics Promotes Josh Francois Into Spectaculars Director Role

Restructure of the company’s Spectaculars division delivers better coverage for customers BROOKINGS, S.D. – Dec. 1, 2021 – As video display systems continue to grow in complexity and variety of projects in the United States, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, has promoted Josh Francois into the role of managing […]

Uber Selects Vistar as Programmatic Partner

NEW YORK, NY (December 2, 2021) — Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), today announced that it has been selected by Uber OOH, Uber’s digital cartop advertising network, as a new programmatic partner. Uber OOH will leverage the Vistar supply-side platform (SSP) to […]

Catalina and GSTV Partner to Measure DOOH Ad impact

ST. PETERSBURG, FL, Dec. 1, 2021 – Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and […]

Photograph Digital Signs Like a Pro

With permission from Daktronics. LED displays are difficult to capture in a photo. A few simple adjustments to your process or camera settings can help you capture a breathtaking photo. Getting a high-quality photo of a digital display can be tricky. But, showing off all your digital assets is worth […]

Place Exchange Partners with Uber

New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]

Alfi study finds digital out of home wins from cookie restrictions.

Miami Beach, FL / November 18th, 2021 – The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. With Google Chrome, which controls the majority of the global browser market, following suit next […]

Pearl Media Expands to Manhattan West

Montclair NJ – Pearl Media, an award-winning Out Of Home and Marketing Agency, is broadening its New York City portfolio of premium, high-impact media properties with an exclusive media relationship at the recently opened development from Brookfield Properties, Manhattan West.  Manhattan West is situated at the doorstep to one of […]