Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]
With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]
No winners for our Tuesday Where’s Waldo Fremont Street Experience contest. “Waldo” in the picture was Chris Cowlbeck of the IBOUSA. He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]
Watchfire Signs sponsored an in-depth look at some of the most iconic digital signs in Las Vegas during Digital Signage Experience 2022 on Wednesday, Nov. 16. Robert Wright, Watchfire Signs Project Manager, led the tour and provided behind-the-scenes details of the Watchfire designed, custom-built 1,500-foot-long Fremont Street Experience LED canopy. […]
New York, USA, Montreal, Canada – November 21, 2022 – Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying […]
Last week the Fountain Valley California City Council approved by a 4-1 vote a 73 foot tall two sided digital billboard proposal by Becker Boards. The project is described starting on page 276 of the Fountain Valley November 15 City Council Agenda. Some details on the project: The sign will […]
San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]
Volta announced third quarter financials this week. Volta generates revenues from selling advertising on digital screens installed on electric car vehicle charging stations. Here’s a summary of performance. Ad revenue was $12.2 million for the third quarter for 2022. While this is up 66% from the prior year it […]
Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]
By: Julia Cramer, Adomni Content Specialist Synopsis: We are entering an era focused on privacy, and DOOH needs to be ready! Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, […]
