This week’s Billboard Insider podcast guest Ike Wingate talked about when to run and and when not to run a billboard ad. We’ve excerpted his comments below. You made a decision a few years ago to run a movie billboard ad which had been turned down by another billboard company. […]
Lou Heller of Momentum Properties spotted this innovative billboard at La Cienega Blvd and Fairfax Avenue in Los Angeles last week. It makes use of a the sun during the day and a light during the night to create a shadow message promoting the Invisible Man movie. Turns out this […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider has written before about the Donor for Dad billboard campaign to find a kidney donor for Formetco Executive Todd Heller. Todd tells Insider that the campaign might have saved the life of a potential kidney donor. We’ll let Todd tell the story. Hello and thank you again to all […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
London, UK (February 18, 2020): Today, TikTok, the leading destination for short-form mobile video, is activating a live-stream of the BRIT Awards red carpet to Piccadilly Lights, Europe’s largest digital OOH screen which dominates London’s skyline. The live stream takes place at 5.30pm and brings the buzz of the red […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
NEW YORK, February, 13 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending […]
One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
