The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
A huge thank you to all the Billboard Insider readers who are running DonorforDad.com copy to help Formetco’s Todd Heller find a kidney donor. Insider hears the campaign has been posted on over 200 faces. Barrett Outdoor on I-95 near New Haven Connecticut Adams Outdoor Digitals in Michigan 94 […]
OBIE Awards Now Open for Submission October 28, 2019 (New York, NY) — The Out of Home Advertising Association of America (OAAA) has announced the jury for its 2020 OBIE Awards program. Joe Maglio, CEO of McKinney, will serve as chief judge on a jury of seven advertising and creative executives, who will determine which […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Earlier this week Insider ran a post discussing the risks of running personal ads on digital billboards. Today Chris Cowlbeck makes case for personal ads: By Chris Cowlbeck, General Manager Look Billboards and General Manager, IBOUSA We at IBO HQ recently saw a few stories about personal ads and wanted […]
By Nicole Randall OAAA Communications Senior Director Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats: bus shelter ad taxi-top ad bus wrap […]
Yesterday Insider posted on the risks of running personal ads on billboards. An employee at one of the big three out of home companies suggests caution is the word when running personal ads. I think it’s a fine line, but one that can be navigated fairly easily using common sense. […]
It’s become easy to run personal messages on billboards, especially on digital billboards. Last February Adomni allowed people to run personalized valentines on digital billboards in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland for $10. During Digital Signage week Insider talked to the VP of Sales at […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Earlier this week Insider profiled Atomic Props. Insider asked Atomic Props Director of New Business Development Stacy Colson to talk about process of designing and installing a special effects out of home project. Pre-Project Estimating Process: This is where a potential project is sent to us for estimating. Because the […]
