Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Daily Billboard Blog’s 3 of a Kind: Emojis

This month Daily Billboard thought we’d have some summer fun with our ‘3 of a Kind’ feature and shine a light on the use of Emojis in outdoor advertising. With the rise of smartphone ownership and proliferation of social media in our lives you don’t need words anymore when an […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Spec’s Pun-filled Billboard Campaign in Houston

Our Mascot is a SPEC’s Object.  Abstain From SPEC’s Until You’re 21, Time to Have the SPEC’s Talk, We’ve Got SPEC’s Appeal…. Spec’s Wine Spirits and Finer Foods is running a pun-based billboard campaign in Houston.  The campaign is running on 56 static and 4 digital billboards through the end […]

80’s Nostalgia, Simba’s Return and the Mighty US Women’s Soccer Dynasty

By Rainbow Kirby, Clear Channel Outdoor.  Reprinted with permission from the Clear Channel Outdoor Blog. All they do is WIN, WIN, WIN. Of course, we’re referring to the U.S. Women’s National Soccer Team. Throughout their journey in the 2019 World Cup, powerful imagery of the team clad in bright red […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

OOH Celebrates the Return of Netflix’s ‘Stranger Things’

By Nicole Randall OAAA Communications Senior Director Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Programmatic Campaign to Legalize Lemonade Stands

As we officially enter summertime, kids around the country are putting their best entrepreneurial foot forward to set up their lemonade stands and make a few extra bucks for their piggy banks. But did you know that operating a lemonade stand on city streets is actually only legal in 15 […]