AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
OAAA has revealed 112 finalists for the 2020 OBIE Awards. Now in its 78th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. Bronze, Silver, and Gold OBIE Awards, including four Gold […]
They say that art is in the eye of the beholder, but one thing’s for sure in the world of outdoor advertising, movies and TV shows certainly like to pay homage to famous paintings in their marketing campaigns. For this month’s Daily Billboard’s ‘3 of a Kind’ feature, here are […]
Mt Laurel based Premier Outdoor initiated a digital billboard campaign to promote wellness during the Coronavirus outbreak. Two of the company’s digital billboards are displaying handwashing prompts. The boards are at Rt 42 south of Rt 295 and I-76 and I=295 south of Rancocas Road. Premier Outdoor President of Sales […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
New York, NY – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today announced it will honor three global female leaders with a national digital out of home (DOOH) campaign timed with International Women’s Day: a day celebrating the social, economic, cultural and political achievements of women. In partnership with The […]
This week’s Billboard Insider podcast guest Ike Wingate talked about when to run and and when not to run a billboard ad. We’ve excerpted his comments below. You made a decision a few years ago to run a movie billboard ad which had been turned down by another billboard company. […]
Lou Heller of Momentum Properties spotted this innovative billboard at La Cienega Blvd and Fairfax Avenue in Los Angeles last week. It makes use of a the sun during the day and a light during the night to create a shadow message promoting the Invisible Man movie. Turns out this […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Insider has written before about the Donor for Dad billboard campaign to find a kidney donor for Formetco Executive Todd Heller. Todd tells Insider that the campaign might have saved the life of a potential kidney donor. We’ll let Todd tell the story. Hello and thank you again to all […]
