By Nicole Randall OAAA Communications Senior Director Stock-trading commissions may be fading, but not Charles Schwab’s affection for out of home (OOH) media. During the Oklahoma-Texas college football telecast on FOX October 12, I saw Schwab’s 30-second spot that features multiple OOH formats: bus shelter ad taxi-top ad bus wrap […]
Yesterday Insider posted on the risks of running personal ads on billboards. An employee at one of the big three out of home companies suggests caution is the word when running personal ads. I think it’s a fine line, but one that can be navigated fairly easily using common sense. […]
It’s become easy to run personal messages on billboards, especially on digital billboards. Last February Adomni allowed people to run personalized valentines on digital billboards in Nevada, New Jersey, New York, Texas, Delaware, Illinois and Maryland for $10. During Digital Signage week Insider talked to the VP of Sales at […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Earlier this week Insider profiled Atomic Props. Insider asked Atomic Props Director of New Business Development Stacy Colson to talk about process of designing and installing a special effects out of home project. Pre-Project Estimating Process: This is where a potential project is sent to us for estimating. Because the […]
Outfront Creative Studios has designed a 3D teddy bear on a billboard to promote safety. The teddy bear is a steel frame with a light foam core covered by a thick outer layer of heavy plastic (the same stuff above ground pools are made of). It is extremely durable with […]
With the witching season well underway and ghoulish skeletons, cobwebs and gravestones adorning houses and lawns, this month Daily Billboard thought we’d look at how different companies approach Halloween in their outdoor ads. First up is this horrifying special extension cut-out example for Universal Studios Hollywood’s annual Halloween Horror Nights. […]
A leading communications college sponsored a “pitch competition” last week for area high schools and middle schools to propose ways to raise awareness about climate change. A team comprised of students from Trimble High School in Glouster, OH, and a nearby middle school pitched billboards. It came in second. The […]
By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]
By Melody Roberts, Out of Home Creative. I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D […]
