Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Charlotte closed 2020 as the most violent year in the city’s history since 1993, with 129 homicides. This is just a microcosmic example of the national violence and the systemic racism that has taken over the news and people’s thoughts. After the brutal murder of George Floyd by the hands […]
By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. Each media outlet comes with a group of professional and polished sales people all holding a […]
Baton Rouge, LA – April 6, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and […]
NEW YORK, April 5, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Beginning in 2020, Mesmerize implemented a […]
MilkMoney Founder and CEO Sam Keywanfar with Travis Scott at the launch of Cacti in West Hollywood. MilkMoney just finished a remarkable OOH campaign for Cacti, Travis Scott’s hard seltzer brand with Anheuser-Busch. Billboard Insider interviewed Sam Keywanfar, Founder and CEO of MilkMoney. How long have you guys been working […]
By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]
World Unity Inc. is running PSA ads on billboards in California, Oregon, Minnesota, Colorado and Georgia to overcome racism and all forms of discrimination including the increased prejudices towards Asian Americans across the country. The company’s founder Sara Ting would like to take the campaign nationwide. To get a […]
The Out of Home Advertising Association of America (OAAA) has revealed 137 finalists for the 2021 OBIE Awards. Now in its 79th year, the OBIE Awards program is the oldest and one of the most prestigious shows in advertising, awarding creative excellence in the out of home (OOH) advertising medium. […]
