Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

New Scrap Metal

Rating: 5 (great)

• This week we’re looking at another awareness ad. This one cleverly emphasizes a word in the headline by using the claw we all associate with a scrap yard. The designer did a nice job making certain the word was still legible without compromising the instant recognition of the claw.
• The pile of scrap metal serves as an anchor for the visual and a contrasting background for the business info. I would have liked to see that text a little bigger and bolder, but I’m not going to dock points for it.
• This ad is attention-getting, a quick read, and memorable. It earns a 5 (great).

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