Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Creative
Unique Out of Home Structures
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]
Extra Credit Runs Michigan Campaign for PrepNet
GRAND RAPIDS, MICH — Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for […]
OOH Media Plan Awards Now Open For Entries
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
Boost Mobile Announces The First Name, Image and Likeness Deal, In Time Square
Hanna and Haley Cavinder are twin sisters who play basketball for Fresno State. As soon as the new NCAA NIL (name, image and likeness) rules went into effect, they flew to New York to sign their first major endorsement deal. They are now spokeswomen for Boost Mobile with plans to […]
Billboards are Part of Billy Graham’s Multi-Media Story
By Gale Domokos Bonnell, Director of Business Development at Adams Outdoor Advertising, Charlotte, NC (On June 24-26, 2005, evangelist Billy Graham held his “last crusade” at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham’s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the […]
OUTFRONT Partners With Farmlink To Fight Hunger
NEW YORK, NY – June 28, 2021 – OUTFRONT Media Inc. (NYSE:OUT) is pleased to announce a partnership with The Farmlink Project, whose organization’s mission is to eliminate food insecurity. Formed at the start of the pandemic in 2020, the organization connects unused produce from farms to food banks across […]
Rate This Ad, By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
OUTFRONT Welcomes Transit Riders Back
NEW YORK, NY – June 24, 2021 – OUTFRONT Media Inc. (NYSE:OUT) reveals new campaign titled ‘Live, Play, Eat, See NYC’ to excite and welcome back locals, commuters, tourists, and more as subway ridership increases to over 2.4 million trips per average weekday. With warmer weather, restrictions easing, decreases in […]