Creative

OUTFRONT Uses Billboards to Congratulate Minnesota Olympians

OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement

Kencko Dips a Toe in OOH

NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]

ECP Helps Mary Free Bed Shed Light On Summer Recovery

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]

Netflix Makes Splash in Times Square

  Netflix is making a splash in Times Square for its Outer Banks Season 2 premier.  Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. As advertisers seek new ways to breakthrough and connect with consumers, […]

3 Billboard Design Best Practices with Todd Turner

By Barker & Christol Todd Turner AKA “The Billboard Guy.” Or, Todd The Billboard Guy Turner. Or, TTBG. Okay, enough of that. He hates it when we call him the Billboard Guy. But what can we say? He is. Todd Turner is our resident Art Director and creative extraordinaire. He comes […]

Daktronics Hires Diane Gonzalez-Ferranti as New Executive Producer of Creative Services

Welcoming a new addition to the company’s Creative Services leadership, Daktronics announces the hiring of Diane Gonzalez-Ferranti as executive producer. She will be tasked with helping the company grow its business in the digital content creation space across all markets from sports to out of home and any application featuring digital signage. […]

Xfinity and Intersection bring Team USA to Life

  The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR. Passersby […]

Rate This Ad By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Colossal Partners with ESPN for Basketball Legends Mural

In celebration of the NBA Finals, ESPN partnered with Colossal to bring murals that highlight basketball legends to the streets of LA and New York. The concept and artwork were developed by Arts & Letters Creative Co. Amongst the legends is a silhouette, left in the center, as fans await […]

My Team Lost…My Industry Won How Sports Connect to Out of Home Media

  By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]