Syracuse, NY – Jan. 5, 2022 – Media company Park Outdoor Advertising capitalizes on the flexibility of Daktronics digital billboard inventory by teaming up with basketball standouts Jimmy and Buddy Boeheim to promote their billboard business. The partnership is a Name, Image and Likeness (NIL) agreement, in which Park […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
From Amsterdam to London, Eindhoven to Edinburgh, hundreds of digital out of home screens in 35 UK and Dutch cities celebrated the arrival of 2022 with virtual fireworks displays, replacing traditional New Year’s Eve celebrations which had either been scaled back or cancelled for a second year. In the UK, […]
Take advantage of our OBIEs extension Afraid you were going to miss the deadline for the OBIEs call for entries? Fear not! The deadline to submit your jaw dropping creative has been extended to January 14. Making OOH history is a great New Year’s Resolution – enter today! Eligibility for […]
Wishing to all our readers a joyous weekend with family and friends.
ArtPop works with billboard companies to put art on vacant billboards. Billboard insider talked with the company’s Founder and Executive Director Wendy Hickey to find out what’s new. What did ArtPop accomplish in 2021 ArtPop Street Gallery is now exclusively operating in the Greater 13 county Charlotte North and South […]
Thanks to Melody Roberts, Owner | CCO of Out of Home Creative. In any other circumstance finding out a billboard was vandalized would be upsetting, but after being asked to redesign it, I learned the same artwork had been running for ten years. The media buyer who hired me wanted […]
By Javier Ortega, Marketing Coordinator, SignBird When you imagine a picture of a billboard, what do you see? A rectangle with your company’s artwork? Some metal beams holding it up? Maybe some lights if you are imagining it at night? While that is technically an image of a billboard, is […]
WASHINGTON D.C. (December 20, 2021) – The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising […]
Former Senator Johnny Isakson, R-GA, died at home in Atlanta on Sunday, December 19. He was 76. Isakson, who resigned from the US Senate at the end of 2019 citing health concerns, liked to share billboard images on his social media accounts. Here are examples: Praising OOH creativity / The […]
