When HBO Max opened their new corporate offices at the Ivy Station complex, they wanted to make a splash in their new neighborhood as big as a new show premiere. To do so, the content giant created an exclusive, long-term takeover of the adjacent Culver City Station. Culver City Station […]
By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]
Adload Technologies, a Sacramento, CA based digital advertising (DOOH) platform that utilizes LED screens embedded into the rear door of its network of semi-trailers, has been running Public Service Announcements (PSA’s), for The Anti-Predator Project, since August 2021. These advertisements rotate every 8 seconds, reach on average about 15 people […]
Todays Insider shout out is to Reagan Outdoor and their involvement in a youth driven billboard campaign targeting violent crime in Indianapolis. Thanks to WTHR TV and their willingness to cover the Campaign. See their video below. [wpforms id=”9787″] Paid Advertisement
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
OAAA members are always looking for ways to showcase the value of OOH with clients. If you have campaigns that generated quantifiable proof of the value OOH made in local ad communities, we want to hear from you. In addition to industry recognition, our grand prize winner will receive $500, […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP), in collaboration with client YMCA of Greater Grand Rapids, has launched a campaign to promote new memberships just in time for New Year’s resolutions. With the last two years of decreased gym attendance due to the ever-present concerns of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Syracuse, NY – Jan. 5, 2022 – Media company Park Outdoor Advertising capitalizes on the flexibility of Daktronics digital billboard inventory by teaming up with basketball standouts Jimmy and Buddy Boeheim to promote their billboard business. The partnership is a Name, Image and Likeness (NIL) agreement, in which Park […]
