In celebration of the NBA Finals, ESPN partnered with Colossal to bring murals that highlight basketball legends to the streets of LA and New York. The concept and artwork were developed by Arts & Letters Creative Co. Amongst the legends is a silhouette, left in the center, as fans await […]
By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]
TBWA\Paris produced “Fearless Night,” a campaign where from 9 p.m. to 7 a.m., digital billboards in the west of Paris suddenly get 20 percent brighter, cutting beacons of light through poorly lit space. The video below tells us 26 percent of women and gender minorities often avoid going out at […]
A two minute video describing an OUTFRONT/Vistar Media digital billboard and mobile retargeting campaign which generated a 47% lift in brand awareness for the hair product company Bounce Curl. [wpforms id=”9787″] Paid Advertisement
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures. The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA. Yes, that’s a real 18 wheeler. Must be pretty strong steel to […]
GRAND RAPIDS, MICH — Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for […]
The OOH Media Plan Awards celebrate the essential role media planning plays in developing successful out of home campaigns. We’re now accepting submissions for campaigns that illustrate how best-in-class strategy, inspiring creative, thoughtful placement, and proper allocation of budgets unite to produce excellent OOH results. Enter now to be part […]
Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]
