Creative

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Where Is SignBird This Month?

  This month, SignBird has been in North Carolina! Our friends at Riley Outdoor & Patriot Outdoor hired the team tp visit their markets. That would be 11 different counties in the Tar Heel State. Within 30 days the SignBird team visited all billboard faces and produced approach and aerial […]

Independent Billboard Operators Help Samaritan’s Purse

One of the causes that the Independent Billboard Operators supports is Operation Christmas Child.  Billboard Insider talked with Operation Christmas Child Media Relations Manager Dana Williams. Tell us about Operation Christmas Child Operation Christmas Child is a project of Samaritan’s Purse that delivers shoeboxes filled with toys, hygiene items, and […]

Ocean Launches 3D Experience Across Portfolio

Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]

OUTFRONT Uses Billboards to Congratulate Minnesota Olympians

OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement

Kencko Dips a Toe in OOH

NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]

ECP Helps Mary Free Bed Shed Light On Summer Recovery

  GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) is helping shed light on the power of recovery for Mary Free Bed Rehabilitation Hospital. As part of a summer outpatient advertising campaign, ECP set out to use the sun as an essential part of the creative, relying on […]

Netflix Makes Splash in Times Square

  Netflix is making a splash in Times Square for its Outer Banks Season 2 premier.  Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. As advertisers seek new ways to breakthrough and connect with consumers, […]

3 Billboard Design Best Practices with Todd Turner

By Barker & Christol Todd Turner AKA “The Billboard Guy.” Or, Todd The Billboard Guy Turner. Or, TTBG. Okay, enough of that. He hates it when we call him the Billboard Guy. But what can we say? He is. Todd Turner is our resident Art Director and creative extraordinaire. He comes […]

Daktronics Hires Diane Gonzalez-Ferranti as New Executive Producer of Creative Services

Welcoming a new addition to the company’s Creative Services leadership, Daktronics announces the hiring of Diane Gonzalez-Ferranti as executive producer. She will be tasked with helping the company grow its business in the digital content creation space across all markets from sports to out of home and any application featuring digital signage. […]