Creative

Did a Law Firm Vandalize Their Own Billboard?

Morgan & Morgan law firm billboards defaced: Or were they? https://t.co/KycCcWhNps — Florida’s Talk Leaders (@realFlaTalkLead) September 7, 2023 There was quite a bit of buzz in the Florida market as it appeared that several Morgan & Morgan billboards were vandalized.  When the Tampa Bay Times reached out to the […]

Talon and Mediaplus Partner for Coffee/Espresso Campaign

New York, NY – September 14, 2023 – Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global […]

Vistar Media Introduces ‘Countdown’ Dynamic Creative Capability for DOOH Campaigns

New York, NY – September 12, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today their ‘countdown’ dynamic creative capability to create urgency for tentpole events by including real-time countdowns (or count-ups) embedded in DOOH creative. This new functionality allows real-time, numerical […]

Extra Credit Projects Designs Billboards for Ford Airport 60th Anniversary

GRAND RAPIDS, MICH — Midwest-based advertising and design agency, Extra Credit Projects (ECP), pulled out all the (non)stops as client Gerald R. Ford International Airport (GFIA) celebrated a major milestone in 2023, helping them launch an anniversary campaign to mark the occasion. The outdoor-centric, integrated 60th anniversary campaign is running across […]

Duncan Channon Uses Billboards for Anti-Smoking Ads

September 11, 2023 (San Francisco, CA) – Independent full-service agency Duncan Channon unveiled work today for the California Tobacco Prevention Program (CTPP) titled ‘Big Tobacco’s Fantasyland,’ an anti-tobacco campaign aimed at educating Californians on the harms of vaping, in addition to exposing Big Tobacco’s disinformation. The tobacco industry kills 110 […]

Meet the 2023 OOH Media Plan Awards Judges

Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

What is Your Most Unique Billboard? Grey Vick Builds His in the Water

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jarret Brown.  This week, we hear from Grey Vick of  Grey Outdoor. Hey, I figured I’d send this over to you guys. An odd sign we own that is actually […]

The Rolling Stones are Angry… But Not at Billboards

The Rolling Stones are releasing their 24th album, the rock ‘n’ roll band’s first in 18 years. “Angry” is their first song released on video and whether they meant it or not is a fabulous tribute to the billboard industry. The video was shot throughout the streets of Los Angeles. […]

What is Your Most Unique Billboard? Let’s Go Round

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Jerod Norris.  This week, we hear from Jarret Brown of Brown Outdoor. The city would not let me remodel the structure when I took it over.  It was a carpet […]