Creative

Join OAAA in Supporting Maui Relief Efforts

Let’s use our collective voice to support Maui The wildfires in Hawaii have devastated communities and forced thousands to flee the island of Maui. For those left behind, the Maui Food Bank has served as a conduit for donated food and other essential items, collecting, warehousing, and distributing to relief […]

What is Your Most Unique Billboard? How About The “Vinita and Afton String”

Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Marty Williamson.  This week, we hear from Jerod Norris of Norris Outdoor Advertising. I was reading your post from August 11th regarding which billboards are the most unique in […]

3D Live Action Digital Ad Runs on Picadilly Circus

London UK, 23rd August 2023 – Mindshare, Kinetic, and DOOH.com have unveiled the world’s first live-action 3D Digital Out of Home campaign, in partnership with M&S Food. The pioneering campaign, titled ‘Chilled Cows, Chilled Milk’ marks a significant leap forward in merging cutting-edge technology with creative storytelling, all while highlighting […]

ArtPop’s Upcycled Fashion Show

Insider heard from Wendy Hickey, Founder and Executive Director of ArtPop Street Gallery on their annual fundraiser coming up in September.  Here are the details. Who – ArtPop Street Gallery, a 501c3 OOH arts nonprofit. What – 10th Annual Fundraising Event and 3rd Annual Upcycled Fashion show When – September […]

What is Your Most Unique Billboard?

Have you ever considered which billboard in your market is truly unique? Insider asked that question last week and the article received solid response.  We also heard from Marty Williamson sharing his version of unique structures and he shares his memory today. I happened to be trying to organize a […]

What is Your Most Unique Billboard?

Have you ever considered which billboard in your market is truly unique? It does not have to be a structure you own and operate, just one that you feel is remarkable. Insider would like to share your thoughts and images and this week is starting off with a structure courtesy […]

Ford50 Campaign Celebrates Gerald R Ford

GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]

A Designer Asks, “Where do you get your images?”

A Designer Asks, “Where do you get your images?”  Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]

Leslie Morris on the best colors to use in a digital billboard ad

Today digital billboard manager Leslie Morris talks about the best colors to use in a digital billboard ad and muses on how AI will influence out of home ad design. What colors are best in a digital billboard ad? Yellows and reds are really good.  McDonald’s has proved that.  Some people like […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]