This week’s unique billboard came by way of Patti Reeves, CEO at Reeves Shaw Media. Patti was traveling in Arizona where she spotted a unique billboard, had a question and reached out for an answer on LinkedIn. Here is her post. Insider saw Patti’s post and had a hunch who’s […]
Rick Robinson has a great interview with Lamar’s Ian Dallimore posted on YouTube, where they discuss why the OOH industry seems to be stuck at a 5% market share. Here are some of Ian’s highlights from their conversation, but you should check out the entire conversation at this LINK. Are […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC. Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
This week we move from 38 traffic lanes at NEOVISION to Red Star Outdoor‘s Three Headed Monster. Here is Red Star’s Ellie Olson presenting their unique billboard. Unit #202-204 “THE THREE HEADED MONSTER” is truly one-of-a-kind—it stands as the sole three-faced spectacular billboard in all of Chicago, IL. This distinctive […]
Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the […]
For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light. The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
After last weeks article from Diana Stevenson of Grace Outdoor we heard from Mike Newton, EVP at NEOVISION Services Group who wanted to share their digital board which happens to be at the World’s Busiest Border. Here is their story. We have always been proud of our digital billboard , at […]
