Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of BillboardDesign.com
This billboard from Yellow Pages shows a unique approach to design by incorporating holes in the vinyl to reveal the inside of the billboard. This design aims to relate to people who have holes from pests in a memorable way.
By integrating a search bar and the “find” button into the design, the billboard invites people to search for services online.
I’d say overall it’s a pretty solid design, the yellow grabs attention and then it is also pretty simple. The overall concept is memorable and encourages action. 5 out of 5!
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