Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs throughout […]
Business
Flynn Sign Company
Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs. In 1970 the company moved to its 85 Burnett Street location. […]
From the Archives: Five Questions For Matt Schulze, Selective Strutures.
Matt Schulze is a partner at Selective Structures, an Athens Tennessee company which fabricates and installs sign poles, billboards, scoreboards and digital signs. Selective Structures annually fabricates over 1000 billboards each year. You can contact Matt at mschulze@windstream.net, 706-473-3250. Matt’s got the best how-I-entered-the-outdoor-business story of anyone I’ve ever met. […]
Company of the Day: Emerald Outdoor
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho. In addition the company operates 150 bus bench unites in […]
From The Archives: Replacing A Billboard Client
Insider owns billboards in Indiana and Iowa. Last year, Pilot, a long-time advertiser, told Insider that it wasn’t going to renew its contract on one of Insider’s billboards in Iowa. Pilot was happy with the board but corporate elected to reallocate marketing dollars to another market. Lots of small operators […]
Company of the Day: East West Media
Company: East West Media Markets: Tennessee Headquarters: 18 W Madison Avenue, Athens, Tennessee. Phone: 423-337-4444 East West media was started in 2001 by Bobby Mizer. The firm is family owned and run with 5 Mizer’s active in the business: Bobby (founder), Brad (President, Charlie (Account Executive), Sam (Operations Manager) and […]
Bob Wolfe on Selling Outdoor
Bob Wolfe has been in outdoor advertising for over 25 years. His extensive experience stems from selling both locally and nationally as well as in sales and plant management. He founded OutSelling Inc, in 2004. OutSelling is the first-of-its- kind, National sales rep firm representing over 15 independent OOH companies […]
Company of the Day: Effective Sign Company
Company: Effective Sign Company Markets: Florida, Alabama. Headquarters: 1978 South College Street, Auburn, AL 36832 Phone: 334-749-0001 Effective Sign Company fabricates and installs awnings, business signs letters and LED signs. In addition Effective Sign Company operates 31 structures in Alabama and Florida.
From The Archives: What Should Sales Commissions Run?
How much should sales commissions run as a percentage of your gross sign revenues? Frank Rolfe in Big Bucks from Big Signs estimates that agency commissions are normally 16.6% of gross revenue. Paul and Jeffery Wright in Billboard Appraisal say that 15-17.5% of gross revenue is normal for ad agencies […]
From The Archives: Marty Williamson on Site Development
This story was originally published on February 2, 2016. Marty Williamson has 32 years of experience in the Outdoor Advertising industry. He is currently a Principal and founding partner at USA Outdoor, LLC, a Georgia headquartered company which has been developing new billboard sites since 2014. Insider talked with Williamson […]
