Company: Carlson Sign Markets: Oregon Headquarters: 1605 NE Forbes Rd., Bend, Oregon 97701 Phone: 541-382-2182 Carlson Sign Company was founded in 1948 by Ted and Irene Carlson. Their son Dick Carlson ran the business from 1958-1997 and then his son Peter Carlson took over the business. The firm owns 123 […]
Business
Thoughts On The Big Picture
Insider heard the following comments from people who attended the April 18-20, 2016 TAB/OAAA Out of Home Media Conference and Expo. “One of the best shows in 25 years. High energy. Great speakers.” “Rumors at the show that someone is preparing to make a big Clear Channel bid.” Insider thinks […]
TAB to Become Geopath
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
Company of the Day: Bullfrog Outdoor
Company: Bullfrog Outdoor Markets: Southern Michigan, Northern Indiana Headquarters: 220 Club Course Road, Fort Wayne, Indiana 46814 Phone: 260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort […]
Clear Channel Outdoor Puts 9 Wallscapes Into Sunset Strip
Last Wednesday Clear Channel Outdoor announced the addition of 9 wallscapes at the Sunset Millennium property in West Hollywood, CA. Insider thinks this is a great example of how outdoor can add to the energy and economics of an urban development. You can watch a 1 minute video of the […]
DoMedia Raises $3 million to Develop Outdoor Digital Marketplace.
Columbus Business First reports that DoMedia has raised $3 million to expand its automated outdoor advertising marketplace. The investors included Advantage Capital Partners and tbe Ohio Innovation Fund. Last week DoMedia announced a new Supply Side Platform to make the outdoor ad buying process more efficient. You can read a […]
Company of The Day: BPS Outdoor
Company: BPS Outdoor Markets: Southern Georgia, Northern Florida Headquarters: PO Box 47, 807 West Second Street, Tifton, GA 31794 Phone: (229)382-6060 BPS outdoor owns billboards in Southern Georgia and Northern Florida. The company was started in February 1999. Carl Hutchinson is the firm’s General Manager. Selena McIntyre is the firm’s […]
Five Reasons To Be Cautious About Landmark
Insider was asked again this week what he thinks of Landmark Infrastructure. Landmark Infrastructure is a public company which owns 1,456 billboard, tower and wind turbine leases and easements. Landmark has an office or origination person in 24 cities (see graphic below which came from a March 2016 investor […]
Billboards Help Combat Zika Virus
Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
Company of the Day: Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
