Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider had a chance this week to interview Nick Giacomini of WC Media. How did WC Media get […]
Business
Vector Media Partners With Great Bus
Here are excerpts of a press release Insider received today: New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create […]
Company of The Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard […]
90% of US Travelers Notice OOH Advertising
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Governor’s Scandal Includes an Outdoor Component
The recently documented difficulties for Alabama Governor Robert Bentley include an alleged relationship with his political adviser Rebekah Mason (see the article from AJC.com). One of the questions that has arisen is a reported $245,600 in payments to Rebekah Mason’s husband, Jonathan Mason and his company JRM Enterprises. An article printed […]
Nancy Fletcher OAAA Keynote Speech
We Are Not Throwing Away Our Shot OAAA President and CEO Nancy Fletcher Remarks TAB/OAAA Conference+Expo – Boca Raton, Florida, April 19, 2016 Well, good morning colleagues & friends! We’ve come here to beautiful Boca Raton to celebrate some important milestones. And we’re also here to take a look at […]
Company of The Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer. He was soon joined by entrepreneur Joseph White. The […]
DOmedia Announces New Outdoor Supply Platform.
DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
Gondek on Barriers to Outdoor Programmatic Buying
Insider ran an interview with Rick Robinson last week discussing the rise of programmatic outdoor buying. Jerry Gondek, Director of Client Partnerships at Out of Home America Wilkins Media thinks we underestimate the obstacles to programmatic buying of outdoor space. Out of Home America Wilkins Media is an out-of-home media specialist […]
Airports Ideal Environment for B2B and Consumer Marketing
Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise. Among the findings: 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands. 75% of leisure and […]
