June 8, 2017, Stockholm, Sweden Nancy Fletcher Let me begin by reporting that the US OOH industry is doing well: In 2016, US industry revenue hit an all-time high of $7.6 billion. OOH has grown in every one of the last 28 quarters. Every segment of the business was up […]
Out of Home advertising can lead the media industry as digital transformation moves from the digitization of analog media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where I already am.” This process of digitizing reality can already […]
NEW YORK — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, today announced the expansion of its partnership with Brooks Brothers on the brand’s latest out-of-home campaign, promoting its new ‘Bursting Into Bloom’ creative that touts the classic Supima Cotton Shirt and Performance […]
Furthering its commitment to provide the out-of-home advertising industry with easy-to-deploy vehicle analytics solutions, AdMobilize, the industry leading computer vision company that is dedicated to making sense of the physical world, today announced a new strategic partnership with SmartLink, the innovative manufacturer of remote management solutions. According to Michael Neel, […]
Company: Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201Markets: South & North Carolina, Atlanta & MemphisPhone: 803.252.7084Email: hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia area for over 30 years. Their offices are located in the historic Congaree Vista where they have been for 20 years. […]
FAIRFIELD, NJ (June 5, 2017) – Pearl Media, a leader in real estate transformation through cutting edge marketing and digital media platforms, has been selected as the promotional partner for the highly anticipated Transbay Transit Center. The foundation of this initiative will focus on Out-Of-Home marketing to create a one-of-a-kind […]
Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ 07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance. The company uses mobile apps which allow a sign installer to automatically […]
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]
