Business

Grads Utilize Walking Billboards

NOMAD is a new company formed by a group of Washington State University graduates focused on helping companies advertise their messages to college campuses by turning people into walking billboards. On a major west coast campus now you might spot a student walking around with an iPad or tablet placed in the […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin.  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

The Election and Out-of-Home Advertising

By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]

Company of The Day: Zalla Media

Company: Zalla Media Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Sprints, KY  41017 Phone: 859-250-8793 Email: shannon@zallamedia.com Zalla Media operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati.  The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and […]

Birds and Billboards – Part II

Insider wrote last week about problems created by birds roosting on billboards.  Insider asked Bobby Tatman to talk about the issues birds can create for digital billboards.  Tatman is a Midwest Digital Sales Rep for Formetco. Why do birds like digital billboards?  Birds typically love perching on billboards because of […]

Shassian: “The billboard is doing well.”

Outfront EVP and CFO Donald Shassian spoke at the Wells Fargo 2016 Tech Media and Telecom Conference on November 9, 2016.  You can listen to the webcast here.  Here’s what caught Insider’s attention. Intro remarks:  “The billboard is doing well…Local is strong…our yields on static and digital are going up…Canada’s […]

Clear Channel Partners With Austin Intl Airport

Austin, TX, USA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced a five-year partnership extension with Austin-Bergstrom International Airport (ABIA) following a record year for passenger traffic. The new media program comes online […]

Four Questions For OAAA’s Nicole Hayes

Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts.  Nicole joined OAAA in 2011.  She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]

6 Steps To Protect Yourself When Using An Outdoor Advertising Broker

On Wednesday Insider talked about four ways shady outdoor advertising brokers cheat buyers and sellers.  Here are 6 steps to protect yourself when using an outdoor advertising broker. Ask for references and contact them to see what the broker’s like to deal with.  Good brokers have a long list of satisfied […]

Company of the Day: Johnson Outdoor

Company: Johnson Outdoor Advertising Markets: Texas Headquarters: 102 North Mays Street, Round Rock, Texas Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor advertising is a family owned company with a billboard plant in Texas.  The company entered outdoor advertising in 1978 with a sign in Houston.  Archie Johnson is the firm’s General […]