Company: Bass Ltd.

Headquarters: 5725 Hwy 90 East, Broussard, LA 70518

Market: South Louisiana

Phone: 337.981.1189

BASS, Ltd. is locally owned and currently run by Stephen, David, and Beau Sonnier. Insider caught up with Beau Sonnier for a conversation about the business.

Can you share a little about the history of Bass Ltd.?

BASS, Ltd. was first incorporated in January of 1992 by it’s founder, Stephen B. Sonnier. Stephen has over 34 years of experience in the outdoor advertising business. He started his first billboard company in 1980 while he was still in college.  BASS, Ltd. was named in honor of his three children, daughters Brittany and Alysia, and his son Stephen B. Sonnier II.

In March of 1980, Mr. Sonnier installed his first three billboards with the help of the contracts he secured from the McIlhenny Company. Mr. Paul McIlhenny felt strongly in Mr. Sonnier’s abilities, and put his trust in this young entrepreneur. He signed three long term contracts which enabled Mr. Sonnier to borrow the funds needed to purchase and install his first billboards. With the help of his father, Mr. Albert B. Sonnier, the panels were installed and a dream was realized. These three billboards still stand today. They have been through many Hurricanes (Andrew, Lily and more) with no damage. This is proof that if you build it right the first time, you don’t have to do it again!

Today BASS, Ltd. is based in South Louisiana with over 80 locations and more than 250 faces serving Acadiana. The bulletins range in sizes from 10′ x 35′ to 30′ x 40′ bulletins.

Tell us about the term Acadiana?

Acadiana refers to central Louisiana where the Acadians or Cajuns re-located after migrating from Nova Scotia.

How wide an area do you serve?

From East Texas to Baton Rouge.

Do you have digital signs?

We have seven digital locations located in the highest traffic patterns in Acadiana or the busiest intersections.

Which manufacturers do you use and what has been your experience?

We deal with two digital manufacturers, Watchfire and Formetco. After touring many Digital Manufacturer’s plants all across the country we felt that these two were the best products on the market. The first thing that was that the products were truly made in America. We felt that these products were going to be around a while, they were not “fly- by -night” companies. This was also important for our custom sign business — we wanted to be able to guarantee our customers that if something were to go wrong with their sign, years down the road, there would be parts to repair their sign.

The second determining factor was power consumption — We feel that these two products are ahead of the game on reducing power consumption.

[wpforms id=”9787″]

Paid Advertisement