Company: Rose City Outdoor Market: South Georgia & North Florida Headquarters: 3749 Shamrock St. W, Tallahassee FL 32309 Phone: 229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with 14 digital displays in south Georgia and North Florida. Rose City Outdoor provides innovative advertising solutions for […]
Business
Daucanski on managing out of home prospects
Insider has is running a series of posts on selling out of home by out of home sales executive Dave Daucanski. Today Daucanski gives four tips for identifying and managing out of home prospects. (1) Allocate prospects wisely. We all have people who can become account “hogs”. I am sure […]
Company of the Day: Saben Outdoor
Company: Saben Outdoor Market: Georgia Headquarters: 1380 Collingsworth Road, Palmetto, GA Phone: 770-463-4158 Email: rentabillboard@sabenllc.com Saben Outdoor is a small, family owned firm which owns static and digital billboards in the Atlanta area. Saben provides public service announcements and highlights non-profits on its billboards as a service to the local […]
JCDecaux Merges With Top Media in Central America
Paris, 23 December 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Top Media, leader in the outdoor advertising sector in Central America, announce they have signed an agreement to merge their activities. The new venture, JCDecaux-Top Media, of which 71% of the capital […]
Driverless Cars and Out of Home Advertising
On Tuesday Insider wrote about the hype over driverless cars. Insider thinks driverless car adoption will be a slow process which will take 25 years. It will alter but not kill the out of home business. Here’s why. People in driverless cars look out the window. When Insider takes Uber […]
The top 5 out of home stories of 2016
Here are Billboard Insider’s top 5 out of home news stories of 2016. Digital Billboard Hacking. In May 2016 a hacker uploaded faked pornographic images onto some Durden Outdoor digital billboards. Hacking digital billboards was Insider’s most popular post during 2016 as well as the #1 searched term on the Billboard […]
Company of the Day – Ultra Outdoor
Company: Ultra Outdoor Headquarters: 2210 Sampson St, Westlake, LA 70669 Market: Southwest Louisiana Phone: 337-437-6117 Ultra Outdoor operates a plant of digital and static billboards in Southwest Louisiana. The company was previously known as Vision Outdoor, but the name was changed in 2015. Jane Young is the company’s Sales Manager. Michael Kile is […]
Autonomous Cars and the Hype Cycle
Several people tell Insider that autonomous cars pose a huge threat to outdoor advertising companies because people driving autonomous cars will not look out the window at billboards. Will autonomous cars change things? Yes. Is the sky falling? No. Today Insider will discuss some of the challenges autonomous cars […]
Link your out of home website to your social media sites.
Insider will release the 2017 out of home website rankings next week. While computing the rankings he was struck by how few out of home company websites link to social media pages: Only 31% of out of home company websites link to the company’s facebook page. Only 20% of our […]
iHeart and Existential Questions About CDS
An Insider shout out to Gabe Oliverio at Johnsen, Fretty & Company who sent us the following DebtWire Radio podcast on iHeart Media and a discussion of their options as they came upon a mid-December payment deadline on a $250 million debt payment. As you may know iHeart Media, Inc. is the […]