By Stephen Freitas OAAA Chief Marketing Officer Access to rich data sources have and continue to transform the out of home (OOH) industry. Data allows OOH companies to strengthen bonds between brands and consumers, to improve targeting and ROI analysis, and to stay ahead of where consumers are heading. With continued […]
Company: EYE Corp Media Headquarters: 48 Wall Street, 29th Floor New York, NY 10005 Markets: Nationwide. Email: info@eyecorpmedia.com Phone: 646.871.4430 EYE Corp Media is an Out-of-Home media company that reaches consumers nationwide in local communities where they shop, dine, commute and play. They use multiple media platforms, from backlit posters and high-definition digital […]
By Richard Rothfelder, Rothfelder and Falick. Insider sent me a couple articles about lawsuits brought against advertisers who had displayed defamatory or misappropriated advertisements on billboards. In a New Hampshire case, the owner of a mortgage company who used electronic billboards (as well as the radio, television, and internet) to […]
Billboard ads played a role in a key election in a battleground state. The beleaguered labor movement was pleased – even surprised – that Missouri voters rejected a right-to-work ballot measure on August 7 (“Prop A”). Prop A was defeated by a 2-to-1 margin. Here are reports from Missouri: Well-traveled […]
Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN 47715 Phone: 812-471-0809 E-Mail: rnelson@evansvilleoutdoor.com Evansville Outdoor operates a 48 structure billboard plant in Southwest Indiana. The company is privately held. David Mounts is the company’s President. [wpforms id=”9787″] Paid Advertisement
OAAA Chief Marketing Officer Stephen Freitas likes to garden. Here he’s tending his Arlington Ridge, Virginia garden with his helper Madison. We’re not sure who is helping who. Out of the Office is Billboard Insider’s Saturday column which describes what members of the out of home community do on their […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why. Financials “Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s […]
Insider thinks non-profits are overlooked as a source of out of home revenues. School districts, state governments and advocacy groups are all potential clients as you can see from this post by the ACLU’s Jenna Farley. Farley says response to the campaign has been positive so far. Putting a billboard […]
Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN 37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. It’s majority owner is Martin Daniel. Elevation Outdoor does business in a 14 county area of East Tennessee and has over […]
