In the days after Billy Graham’s death, 4 of the 30 digital billboards owned by Tennesee-based out of home advertising company Roland Advertising ran this copy. Roland’s company uses obituaries to meet the needs of funeral home clients. Insider talked with founder Dave Roland about the program. How do you use obituaries […]
Company: Ad Source Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: dgaspard@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in […]
Billboard Insider was founded on the idea that we learn from each other. To that end, we we are starting an interview series where senior out of home execs talk about issues impacting the out of home business. Today Clear Channel Outdoor’s Wade Rifkin talks about programmatic out of home. […]
Here are the highlights from Geopath’s conference call last Friday to discuss the roadmap for the release of its new measurement system. Here are key milestones and what to expect at each stage of the rollout: March 15 – There will be a controlled release of beta software to point […]
Company: Ads For The Road Markets: Texas Headquarters: Austin, Texas Phone: 512-537-1445 Email: info@adsfortheroad Ads for the road is a veteran owned outdoor advertising company which operates an alternative out of home advertising plant using pedicabs, taxitop advertising and a mobile digital billboard in Austin Texas. Dallas Dibkey is CEO […]
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Company: Adams Outdoor Advertising/Fairway Outdoor Advertising Markets: Georgia, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA 30076 Phone: 770-333-0399 Adams Outdoor Advertising (AOA) operates an out of home plant in 7 eastern and midwestern states. Adams […]
Want to generate more leads for your open billboards? BillboardAlerts.com has developed a great new out-of-home product by combining modern technology with traditional direct mail. The web-based platform notifies businesses relevant to your available billboards via a customized direct mailer, letting your salespeople spend less time cold calling and more […]
Looking for an old Billboard Insider article? There are two options. 1. Use the Search Bar There’s a search bar in the top right hand corner of every page of the site. Type in any subject and you’ll get back a list of archived articles. Insider typed Clear Channel Outdoor […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
