Business

Company of the Day: Vital Outdoor

Company: Vital Outdoor Advertising Market:  Oklahoma Address: PO Box 2615, Edmond OK  73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City.   The firm is privately held and was founded in March 1996.  Justin Booher is President, Shannon Booher is CFO.  The firm is […]

Company of the Day: Ad-Trend

Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Phone: 816-283-0600 Founded in 1983 by Jim Boeh, Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities.  They are the largest locally-owned […]

Tom Jackson on Wildfires and Monument Billboards

Insider talked with Veale Outdoor’s Tom Jackson about the Santa Rosa, CA company’s innovative monument sign program and what it’s like to operate a billboard plant when wildfires sweep your market. What impact did the October 2017 Northern California wildfires have on your company? The wildfires in Santa Rosa/Sonoma County, […]

FEPE Launches 2018 Awards with New Rising Star Category

FEPE International is inviting nominations for its Annual Awards – to be presented at its Annual Congress in Sorrento from June 6-8 – and is adding an important new category, the Rising Star Award. This will be awarded to someone aged 30 or under who has made an outstanding contribution to the Out […]

Company of the Day – Visual Outdoor

Company: Visual Outdoor, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and operate 71 billboards with 217 […]

Billboard Insider Classifieds January 13, 2018

Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]

Be Careful About Land Lease Increases

Insider sees lots of out of home land leases with fixed minimum rent increases of 2-5%/year.  These leases are a bad deal for out of home companies because land rent increases faster than inflation and industry revenue growth.  Inflation averaged 2.2%/year for the past 17 years.  Nominal out of home […]

Outfront Billboard Leverages AR to Engage Consumers

NEW YORK, — January 11, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a campaign for Dogology, Inc., a New York city based virtual dog training startup, that showcases the ability to use augmented reality  in out-of-home campaigns, along  with out-of-home and mobile advertising creative developed by OUTFRONT’s […]

What Toyota’s driverless car looks like.

Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows.  Insider can’t imaging riding in a windowless vehicle.    Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article.  Looks pretty much like […]

Company of the Day – Victor Sign Company

Company: Victor Sign Corporation Markets: Greater Chicago, IL Headquarters:  2734 W. Superior St, Chicago, IL  60612 Phone: 773-661-0056 Email: info@victorsignchicago.com Victor Sign Corporation has operated a billboard plant of wallscapes, bulletins and digital signs in Chicago for over 85 years.  At one time Victor Sign & Display Company (as it […]