Entries for the OAAA\Geopath Local OOH Case Study Contest are now being accepted. Each year, the contest helps to generate quantifiable proof of the value OOH provides within local ad communities – a critical component to selling OOH. Entry is simple, and winners could win money or a trip to Las Vegas! Here […]
Business
Company of the Day: Maloney Outdoor
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
2019 OOH Industry Awards
Who Will Take Home Top Honors? At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of […]
Tech and Out of Home
OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point. Google’s got a wrap on a people mover. Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]
Company of the Day – Michigan Outdoor
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]
OAAA’s 2018 Annual Report
The OAAA has issued its 2018 annual report. Insider urges you to read it in it’s entirety to to review the successes of 2018 and to identify the important issues for 2019. The OAAA effectively defended the industry’s interests in court and before legislative bodies in numerous ways: filing a […]
Lamar wins 10 year San Antonio Airport Contract
Baton Rouge, LA – January 8, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that Lamar Airport Advertising has been awarded a 10-year contract to upgrade and manage all advertising signage at the San Antonio International Airport (SAT). Lamar […]
Company of the Day: Mahalo Marketing
Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA 30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia. The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia. Mahalo Marketing was started in 1994 […]
Remembering Texan George Reynolds III (1934-2019)
His son described George Reynolds III as a “John Wayne kind of guy.” Reynolds died January 2, 2019. He was 84. In 1976, he founded Reynolds Outdoor Advertising (Dallas area). Reynolds sold the company to Outdoor Systems (Arte Moreno) in 1997. Reynolds Outdoor Advertising owned and operated 330 billboards throughout the […]
Departure Media wins Norfolk Airport
Norfolk, VA– –Departure Media, an exclusive airport media agency, announced today that it has signed a new five-year partnership with the Norfolk International Airport. Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel […]
























