An OAAA Special Report Kym Frank, President, Geopath There has never been a more exciting time to be part of the out of home (OOH) advertising industry. With campaigns featuring amazing interactive technologies along with major advancements in targeting, profiling, and measurement capabilities, OOH can provide advertisers with the […]
Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect. Monday, everyone is organizing for the week. Thursday everyone is racing to finish projects due on Friday. (2) The best time to call if you […]
Expands into Northern Alabama Market January 19, 2018 05:30 AM Pacific Standard Time NEW YORK–(BUSINESS WIRE)–Standard Diversified Opportunities Inc. (“Standard Diversified” or the “Company”) (OTCQB:SDOIA) announced an asset acquisition, consisting of over 80 billboard structures, located in the Birmingham and Huntsville, Alabama markets from Quality I/N Signs and Outdoor Advertising, […]
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider interviewed Nick Giacomini. How did WC Media get started in the billboard industry? Around 1996, shortly after college, my […]
If you’ve recently driven down the 18-mile stretch of I-85 between LaGrange, Georgia and the Alabama border, you’ll have noticed some changes. Four billboards welcome you to The Ray, a “safer, cleaner, smarter highway.” This is thanks to a new partnership with Lamar, one of the largest outdoor advertising companies in […]
The Toledo Blade reports the death of David Leigh Root, the chief executive of Toledo based Root Outdoor at age 67. The family-owned company operated 2,000 billboards on highways in northwest and north-central Ohio before it was sold to Lamar in the mid-2000’s. David Leigh Root took over the business […]
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC. The […]
Did you know: Cincinnati hosted the first Major League baseball night in 1935, with the Cincinnati Reds beating the Philadelphia Phillies 2-1. Cincinnati hosts the world’s second largest and the United States’ larget Oktoberfest celebration. This week’s Geopath Market Spotlight focuses on the Cincinatti DMA. Infographics for the top DMAs […]
Company: Victor Outdoor Advertising Headquarters: 1100 South Bud Boulevard, Fremont, NE 68025-6269 Markets: Nebraska Phone: 402-721-3333 Email: lboggs@victoroutdoor.com Victor Outdoor Advertising is a locally owned company based in Fremont, Nebraska just 35 miles Northwest of downtown Omaha. They currently have 28 locations and operate just over 78 faces in Fremont and surrounding communities. Lyle […]
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
