Business

Update your billboard insurance schedules

Are you buying or building new locations?  Then keep your insurance schedules up to date.  That’s the lesson of Lamar Advertising versus Liberty Mutual Fire Insurance.  Here are the facts: Lamar Advertising had an insurance policy with Liberty Mutual. Lamar incurred damage to billboards as a result of hurricanes Ike […]

Yesco Buys Roadside Outdoor

 YESCO Outdoor Media, Salt Lake City, Utah announced today that it has acquired all of the billboard assets of Roadside Outdoor Advertising, LLC, Rapid City, SD. The inventory of 87 bulletin faces are located in eastern Wyoming, western South Dakota and Nebraska. Patrick O’Donnell, YESCO Outdoor Media’s President, said the […]

Company of the Day: The TV Truck

Company: TheTVTruck.com Markets: Pennsylvania, NJ, NY, DE Headquarters: King of Prussia, Pennsylvania Phone: 855-412-6466 Email: info@thetvtruck.com The TVTruck.com operates 3 mobile digital billboard Trucks in Pennsylvania, NJ, NY, and DE. Paul Catagnus and Jeff Cartwright are partners in the business.  Insider talked to Jeff Cartwight. Jeff, how did you enter the […]

Company of the Day – Genesis Outdoor

Company: Genesis Outdoor Advertising Headquarters: 25 E Boardman St, Youngstown, OH 44503 Market: Ohio & Pennsylvania Phone:  (330) 747-0057 Email:  info@genesisbillboards.com Genesis Outdoor operates 37 billboard locations in Youngtown-Boardman, Ohio markets as well as Western Pennsylvania. The Company uses RMG Outdoor to build out their structures.  Their inventory includes 5 digital signs.   […]

10 Students Receive Scholarships from FOARE

By Myron Laible OAAA Vice President State, Local, and Regulatory Affairs       The Foundation For Outdoor Advertising Research and Education (FOARE) has announced the 10 recipients of the Foundation’s scholarships for the 2018-2019 academic year. The scholarship recipients are: Tiara Wicks (Carson, CA) received the $5,000 Allman Family Business Development, […]

Geopath Market Spotlight: Philadelphia

Did you know: Philadelphia has been called the “mural capital of the U.S.”  It has over 2,000 outdoor murals. One of every six doctors in the U.S. received their training in Philadelphia. This week’s Geopath Market Spotlight focuses on the Philadelphia DMA. Infographics for the top DMAs and much more […]

Company of the Day: General Outdoor

Company:  General Outdoor Market: California. Headquarters: 532 S. Hope Ave., Ontario, CA  91761 Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of 10 digital bulletins in San Bernadino and Reverside counties in California. Several of the signs are monument signs which also promote the […]

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]

Google and Programmatic Out of Home

If you read one article on Google and programmatic out of home make it Google as an Outdoor Ad Player.  Google conducted some experiments distributing out of home ads in 2015 and is headed for another test now in Germany. The out of home national buying system in which every […]

Company of the day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story […]