On Monday, the US Marshals Service posted this MOST WANTED photo on billboards. The fugitive saw his image on billboards, and turned himself in . . . the next day (March 27). In Cedar Rapids, IA, Mary Porth, office manager for Lamar Advertising Company, tells the story: “On Friday (March 23), […]
Business
MAGNA Raises US Ad Forecast, OOH to Grow
Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]
Company of the Day – Atwell Outdoor Advertising
Company: Atwell Outdoor Advertising, Inc. Headquarters: 2304 Winona Drive Panama City, FL 32405 Markets: Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]
Geopath Market Spotlight: Las Vegas
Did you know: More than 41 million people visit Las Vegas each year. Las Vegas is home to more than half of the 20 largest hotels in the world. This week’s Geopath Market Spotlight focuses on the Las Vegas DMA. Infographics for the top DMAs and much more are available […]
Company of the day: Atlantic Outdoor
Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor was founded in 1997 by Jason Perline (Founder and Chairman of Van Wagner Communications from 1995-1997). The company operates 7 high profile billboard structures in Manhattan and the surrounding New York city […]
Out of home legal: Be Reasonable When You Lose A Lease
Be reasonable when you lose a lease or it may cost you. That’s the lesson of M&M Media and Ace Outdoor Advertising versus Regency Outdoor Advertising. Here’s a summary of the case. Regency Outdoor Advertising and M&M Media Group signed a lease for a billboard atop a building in Los Angeles. […]
The Pros and Cons of OOH Tech
Insider’s take: Technology isn’t always the miracle cure. Today Josh Lawton talks about the pros and cons of different forms of out of home tech. By Josh Lawton, COO and Co-Founder, Abraxis Technology OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that […]
Lamar Wins John Wayne Airport Contract
Baton Rouge, LA – March 26, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it was recently awarded the ten-year advertising concession for Southern California’s prestigious John Wayne Airport (SNA). Under the contract, Lamar will launch […]
Company of the Day – ATMedia Outdoor
Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor, a division of Mashburn Outdoor, a Georgia based outdoor company. Mashburn Outdoor owned and operated 238 Junior, Jr.Bulletins and Bulletin billboard faces throughout metro Chattanooga, Ooltewah, Hixson and […]
Company of the Day: Ashby St Outdoor
Company: Ashby St Outdoor Markets: Kansas, Arkansas, Oklahoma Headquarters: 1855 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby St operates a billboard plant with 2,000 faces in over 40 counties in Arkansas, Eastern Oklahoma and Wichita, Kansas. The company has 75 digital faces. Ashby St was founded in April 2011 with the purchase […]