Business

Publicis’ Rishad Tobaccowala to Present at OOH Media Conference

Tobaccowala Will Reveal Ad Community’s Perception of OOH Based on Interviews, Surveys Washington, DC (April 1, 2019) – Rishad Tobaccowala, chief growth officer of the Publicis Groupe, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. […]

Out of Home Companies Form Fund to Finance Ad Agencies

The nation’s 200 largest out of home companies have formed a lending fund to provide working capital advances to ad agencies.  Any US-headquartered ad agency will be eligible for a working capital advance of up to $250,000 from the Lending Enterprise Empowering Corporate Heuristics Fund (the “LEECH Fund”).  “It’s clear […]

Out of the Office: Kelly Shaw

When he’s not scouting locations or selling advertisements, Railroad Outdoor co-founder Kelly Shaw likes to fish.  Kelly tells Insider:  “Growing up my father, an avid fisherman, would take us down to the Bvi’s where we’d sail out of the moorings to different islands.  Each day of sailing would be spent […]

Billboard Insider Classifieds March 30, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 972-584-1000 Email:  info@primarymedia.com Primary Outdoor Media operates a plant of billboards around Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards […]

Geopath Launches Futures Council

New York, NY, March 27, 2019 – Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from […]

Company of the Day – Premier Outdoor Media

Company:  Premier Outdoor Media Headquarters: 714 East Main St., Moorestown, NJ 08057 Markets:  New Jersey, Philadelphia and Baltimore Phone: 856-840-0740 Email: info@premieroutdoormedia.com The CEO of Premier Outdoor Media is Dominick Vastino.  Dominick took some time for the following conversation with Billboard Insider. Dom, can you share with us your background […]

Geopath Market Spotlight: Des Moines-Ames

Did you know: Ronald Reagan was briefly a sports announcer for WHO radio station in Des Moines in 1933. The Iowa State Fair is held in Des Moines, bringing an average of more than a million visitors each year. This week’s Geopath Market Spotlight focuses on the Des Moines-Ames DMA. […]

Company of the Day: Railroad Outdoor

Company:  Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia.  Formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw, the company has a strong track record of […]

Tech Talks: The Next Big OOH Trend

By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?” Lawrence Chan, Cuebiq The application of mobile technology to enhance and prove the medium’s effectiveness is […]