Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA. A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]
May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]
IBOUSA announced the formulation of their IBO Health Program at their recent Savannah GA Conference which addresses the needs of small to mid-sized businesses and sole proprietorships who have been excluded from the coverage and pricing benefits afforded large businesses,” said Scott Henderson, CEO of Sodality Health who is assisting […]
May 21, 2019 (Las Vegas, NV) – A new report reveals 90 percent of US travelers have noticed out of home (OOH) advertising in the past month, and 80 percent have noticed OOH ads in the past week. The Nielsen study, which offers a detailed look at America’s travel habits […]
May 21, 2019 (Las Vegas, NV) –A series of new reports from the Out of Home Advertising Association of America (OAAA) use attribution data to help brands understand the effectiveness of out of home (OOH) in a full media strategy. Findings detail OOH’s effect on key performance indicators, such as […]
Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans May 21, 2019 (Las Vegas, NV) – Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The […]
If an ad is posted, you have to pay for it. That’s the lesson of Superior Outdoor Advertising Company v Snadon. Here are the facts. Gary Snadon dba Shepherd of the Hill Historical Society (“Shepherd of the Hills”) entered into a three year contract to rent 4 billboards from Superior […]
Vendor: Outdoor Advertising Covers Product: Sheathing and pole covers for monument billboards. Address: 6920 Meeker Road, Dayton, OH 45414 Phone: 937-673-4985 Email: oacovers@hotmail.com Outdoor Advertising Covers makes billboard pole covers and sheathing for monument billboards. Jeff Sparks is the company’s owner. Insider talked with Sparks at the OAAA 2019 show. […]
May 20, 2019 (Las Vegas, NV) – In a unanimous vote by the Out of Home Advertising Association of America (OAAA) Board of Directors, 44 new members were welcomed to join the trade association. The new members were approved during the Board’s biennial meeting May 20 in Las Vegas. “We […]
Company: SiliconView Market: San Francisco Phone: 415.722.6856 Email: ssouders@siliconview.com SiliconView owns one two-sided digital structure situated along Highway 101, the principal commuter route between SanFrancisco and San Jose. Mike Emrick is the General Manager. Sunne Souders is the Vice President of Sales. Sunne Souders was recently listed in Billboard Insider’s […]
