New York, NY – October 20, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The […]
Business
Company of the Day: Norton Outdoor
Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH Phone: 513-631-4864 Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons and grandson. Tom Norton Co-Chairman. Dan Norton is Co-Chairman and CEO. Jerry Norton’s grandson, Mike, […]
Lindmark Outdoor Acquires New Mexico Assets From Del Outdoor
Kalil & Co. announced that Lindmark Outdoor Media had completed an acquisition with Yuma, AZ based Del Outdoor for their outdoor plant located in Albuquerque, NM. Insider reached out to Trent Lindmark, owner of Lindmark Outdoor to discuss the transaction. Trent, tell us about the transaction? We purchased 27 structures […]
Company of the Day – Oasis Sign Company
Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 3 double-stacked static structures and 10 faces. Waylon Strickland is the owner of Oasis Sign and operates a commercial […]
Company of the Day: OK Outdoor
Company: OK Outdoor Markets: Oklahoma, Arkansas Address: 22599 Blu Bird Lane, Poteau, OK 74953 Email: josh@okoutdoor.us Phone: 918-401-0631 OK Outdoor operates a billboard plant with 68 faces in eastern Oklahoma and Western Missouri. It is owned and operated by Josh & Kristin Snyder who bought their original Leflore County plant […]
Insider’s New Book is Available!
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
Billboard Insider Classifieds October 10, 2020
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Meadow Outdoor’s Win-Win Tree Agreement in Ontario, OR
In yesterday’s Managing Tree Issues with a City Insider talked about a creative solution to a tree problem in which Meadow Outdoor agreed to replace diseased trees in Ontario, Oregon. The city got healthy, low maintenance trees. Meadow preserved billboard views. John Lehman, Meadow Outdoor’s Lease Manager discusses the […]
45% of Consumers Notice OOH Ads More Post Pandemic
WASHINGTON D.C. (October 15, 2020) – The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages […]
What to Watch for in the Election: More Legal Cannabis
By Ken Klein, OAAA Executive Vice President, Government Affairs Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota. Marijuana is migrating to the mainstream, already legal […]
























