Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH 45875 Phone: (866) 443-7536 or (419) 233-71453 Mail: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards. Tom Giesken started the company in 2000 after […]
Business
Reaction to PETA vs Lamar
Our post yesterday on PETA vs Lamar created quite a bit of interest and a number of responses from readers. Insider always appreciates the feedback. Here are some comments. “Smart that they recognize the media form that spurs the most conversations, dumb because they would have to buy a lot […]
Inrix says traffic is 52% of normal for week ended April 10.
Inrix says traffic is 52% of normal for the week ended April 10 and the decline in travel is getting smaller. This map tells you where traffic is down the most. Green means traffic down 50-60% from the pre-covid period. Blue means traffic is down 40%s. Grey means traffic is […]
Company of the Day – Gigantic Media
Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Insider interviewed Gigantic’s founder Andrew Greenwald. How did you enter the out of home […]
Max Drachman: “We still have more buyers than sellers.”
Insider asked Kalil and Co’s Max Drachman to talk about the current out of home deal market. Max, are deals getting done? Yep. We closed one deal ten days ago, and have two more slated to close by the end of the month. Deal flow is better in certain areas […]
How COVID-19 restrictions roll off and what it means for out of home.
Many countries in Europe are rolling back stay-at-home restrictions as they bring COVID-19 under control. Here’s what it looks like. Austria is allowing small shops to open effective April 14 with other shops and hairdressing salons to open May 1 and restaurants/hotels to open in Mid-May. Events are banned until […]
Geopath Releasing Real Time Traffic Metrics
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They […]
Company of the Day: George Lay Signs
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign company to start his […]
Huntington Outdoor on Surviving the Covid-19 Pandemic
In addition to serving in the Ohio House of Representatives, Jena Powell is a VP of Marketing at Huntington Outdoor. In the post below Jena shows us how Huntington is communicating with its small business clients during the covid-19 crisis. By Jena Powell, VP Marketing, Huntington Outdoor As business owners […]
New South Outdoor Acquires OMD Huntsville Assets
Neil Bell’s New South Outdoor continues to grow in Alabama with the acquisition of several sites in Huntsville from OMD. The addition of these locations gives New South an impressive display face count of 195 in Northeast Alabama. Marty Williamson of Williamson and Associates was the broker. Insider talked with […]
