Business

Billboard Insider Classifieds May 23, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

How Many Out of Home Companies Are There?

How many Out of Home companies are there in North America?  Insider’s guess: 600-800  Insider has identified 590 Out of Home companies which have websites.  There are many small Out of Home companies which don’t have websites. Insider’s 2,763 daily newsletter subscribers come from more than 435 different Out of […]

Billups OOH Map – Driving and Walking Traffic is Up in US Markets

Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets including New York, Los Angeles, Chicago and San Francisco. The map uses proprietary mobile data modeling to study audience and […]

Company of the Day: Horton Outdoor

Company:  Horton Outdoor Markets:  Alabama, Georgia, Florida Headquarters: 162 W Main Street, Suite 101, Cartersville, GA  30120 Phone: 404-902-6902 Email: info@hortonoutdoor.com Horton Outdoor was started in 2015 and operates a billboard plant in Alabama, Georgia and Florida.  The company has grown via the acquisition of G&G Enterprises, Owen Media, Lewis Outdoor, […]

New Tradition Lights Up the Largest Digital OOH Display West of the Mississippi

May 20, 2020 LOS ANGELES — This February, an exciting new digital advertising screen became a part of the Los Angeles skyline. New Tradition Media and The Reef have partnered to launch this screen in one of the world’s most iconic cities. New Tradition, an out-of-home media frontrunner when it […]

Verizon Joins DPAA

NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]

Company of the Day – Iconic Outdoor

Company:  Iconic Outdoor Headquarters:  Two Clock Tower Place, Suite 540 Maynard, MA 01754 Markets:  Massachusetts, California, New York. Phone: 508.308.6644 Email:  sales@iconicoutdoor.com Formed by outdoor advertising pioneer James O’Neill, Iconic Outdoor offers advertisers premium out-of-home media, with over 20 Billboards & Wallscapes available in the following markets: Boston New York Los Angeles […]

Inrix reports nationwide travel improves another 5% last week.

US personal travel increased another 4% last week according to the Inrix US National Traffic Volume Synopsis for May 9-15, 2020.  Nationwide traffic is now 75% of normal. Travel has increased for four straight weeks. Personal travel increased in 97 of 98 metropolitan areas.  The exception was Albany, NY which […]

Company of the Day: Hometown Outdoor

Company:  Hometown Outdoor Markets:  Indiana Address:  PO Box 1068 Muncie, IN  47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operated a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana.  Gary Dragoo was the company’s President.  In March, Hometown sold to JR Promotions Outdoor Advertising.  JR Promotions […]

Sean Reilly on Healthy Categories During Covid

At last week’s JP Morgan Global Tech, Media and Communications Conference Lamar CEO Sean Reilly was bullish in the following categories: Services is primarily lawyers and other professional service.  It’s actually expanding slightly into home services…Things like cleaning services, pest control, office cleaning services.  They’re coming out to brand themselves.  […]