Insider featured Meadow Outdoor as company of the day Friday but we received enough new information from Chris Zukin last Friday that we are re-featuring them today.

Company: Meadow Outdoor

Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah

Headquarters: PO Box 331, The Dalles, OR  97058

Phone: 800-221-4114

Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s.  Joe Zukin died on December 4, 2018.  John Zukin, a partner in the firm, retired in January 2019 after 35 years at the company.  Mike Zukin is an OAAA board member.  Chris Zukin serves on the OAAA Safety, Standards and Technology committee. Insider talked with Chris Zukin.

Tell us about the history of Meadow Outdoor

We got into the business in 1968 when Joe Zukin bought Cleaveland Outdoor in Merced California. In 1981 we bought Honald Inc in The Dalles, Oregon which was the beginning of our current plant.

You have structures in four states. 

We now have 1,000+ faces in 4  states: Oregon, Washington, Idaho, California. We have historically been a 100% a bulletin plant.

You have a strong commitment to the outdoor associations.  What are your thoughts on the importance of associations?

We are a member of the OAAA, the IBOUSA and the Oregon Outdoor Advertising Association. We learned early that a united industry has a much more powerful voice than any individual company. We also have learned a lot in our interaction with other outdoor companies.

How has covid impacted your company.

Obviously there was much uncertainty and concern in March and April. We worked with our advertisers to help them through that time , yet still maintain their  heritage locations. We are now experiencing high renewal numbers and very strong new sales. Billboards work!

You installed a digital in Ontario Oregon in 2019.  How’s the sign doing and what have you learned?

That digital in Ontario is doing great. We learned that we want more digitals. We put up number 4 in Hermiston, Oregon last month and have Numbers 5 and 6 on the drawing board.

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