Business

Geopath Spotlight: QSR Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better.  Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath.  For today’s Geopath Spotlight, let’s […]

Company of the Day: Doyle Media

Company:  Doyle Media, LLC. Market: Georgia Headquarters: Dalton, Georgia Phone: 706-217-7715 Email: doylemedia@live.com Doyle Media operates three 14 by 48 billboard structures with 6 faces along I-75 in Georgia at Exit 306.  The company was started in 2013. [wpforms id=”9787″] Paid Advertisement

What you say may be used against you.

Three lessons in Viacom v Wixon Jewelers:  (1) Beware of breaches in multi-year ad contracts. (2) Testify carefully because what you say may be used against you.  (3) Thank goodness for appellate courts.    Here are the facts. In 2005 Viacom signed three one year sales contracts with Wixon Jewelers […]

Customs confiscates 1,088 counterfeit Watchfire LED screens

Imitation is the sincerest form of flattery.  Last week the Customs department intercepted a shipment of 1,088 counterfeit Watchfire LED screens having an estimated value of $1.5 million had the screens been genuine.  The screens were confiscated at the International Falls Minnesota port of entry. Insider’s take:  One more reason […]

Vita Coco and Postmates to Speak at 2020 OUT of Home Media Conference

Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for the 2020 Out of Home Media Conference & Expo this April. Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s “Impossible to Hate” campaign, which was included in over 2,100 placements […]

Company of the Day – DSN Outdoor

Company: DSN Outdoor Headquarters:  3180 N. Ad Art Rd., Building C Stockton, California Markets: Central Valley California Phone: (888) 727-2292 Email: marketing@dsnoutdoor.com DSN Outdoor owns 8 digital billboards in San Joaquin, Stanislaus and Merced Counties, California. They also have 150 Junior Billboards in Stockton and Modesto California.  The Company has preliminary approval from […]

How Lamar Expects to Grow

On last week’s conference call, Lamar CEO Sean Reilly projected 3.5-4.0% revenue growth during 2020.  It’s illuminating to see where he thinks Lamar’s growth comes from.  Here’s the detail. Reilly expects organic sales to grow by $52 million or 3%.  This is slightly in excess of the US inflation rate […]

New South Outdoor Makes Alabama Acquisitions

New South Outdoor has purchased the digital and static billboard assets of 360 Media in Oxford/Anniston, AL, DPW Outdoor in northeast Alabama and MR Digital in northeast Alabama.  Marty Williamson of Williamson & Associates brokered the transactions. The combined group of locations created a great opportunity for Neil Bell at […]

Bloomberg Spending Big on Billboards

Lamar CEO Sean Reilly thinks Lamar’s political revenues will increase by 160% this year.  Not surprising if the rest of the presidential candidates decide to follow Mike Bloomberg’s lead.  He’s buying billboards. See Ad Age if you want to read more about Bloomberg’s billboards. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Ohio Outdoor

Company:  Ohio Outdoor Markets:  Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 19 static and digital billboards in Ohio.  In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards.    Ben Harbaugh is the firm’s President. Insider […]