Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Business
Becker Boards Buys Pearl Media Miami Wallscapes
Becker Boards has purchased all of Pearl Media’s Miami wallscapes. Insider talked Todd Scanlin, Becker Boards VP Sales about the deal. What was the rationale for the transaction? We were happy to grow our footprint in Miami because there’s a significant barrier to entry in the market. As your readers […]
Carson Frost on Management Agreements
Signvalue’s Carson Frost had these comments on Insider’s post on out of home management agreements: Great Article! We’ve done a couple of deals this year that involved management agreements at the time of sale. From our experience, we’ve seen management agreements as short as a year to as long as […]
Company of the Day: Arnold Outdoor
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The company has a number of locations which serve Oklahoma City’s hispanic community. The firm is owned […]
Out of Home Management Agreements
A reader asked Insider about out of home management agreements. A management agreement can help a sign owner generate revenues from a single sign or a small group of signs in a market without having to staff the sign. It allows the sign manager to generate additional profit from a […]
Company of the Day – Astro Sign Company
Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ 08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily. The company specialized in painting small highway advertising displays. Since then the company has diversified into sign […]
Geopath Market Spotlight: Cheyenne WY & Scottsbluff NE
Did you know: Ernest Hemingway married his third wife Martha Gellhorn November 21, 1940 in Cheyenne. Cheyenne was established on July 4, 1867. This week’s Geopath Market Spotlight focuses on the Cheyenne/Scottsbluff DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT library. […]
Company of the Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-319-5890 Email: tjashley.ashleymedia@gmail.com Ashley Media was founded in 1998 in North Little Rock Arkansas by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard on I-40. […]
Cutting Out of Home Utility Costs
Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show. Brian Kline of Reliable Electric and PJ Pedroni of Smartlink participated in the discussion. Here’s a summary. What are the benefits of installing high efficiency LED’s High efficiency lights use 70-80% less power. Significantly […]
Michelle Coffman Addresses Out of Home Skeptics
Michelle Coffman wears a couple hats as Chief Operating Officer of Cowgirl Communications Group and Director of Marketing for a dental service firm. Michelle is a supporter of out of home but made this statement in a talk at last week’s IBOUSA meeting: “We hire a number of managers to […]