As we rebound from the impact of Covid, reduced revenues and sheltering from home, it is always important to recognize that people and jobs have been impacted in a real way. Insider saw this article from Aliana Heffernan and offers it with her permission. By Aliana Heffernan, Digital Media Content […]
Business
UK Foot Traffic Recovering from Covid
London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant […]
Company of the Day: Kentucky Outdoor
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling […]
Inrix: Nationwide Traffic Back to Normal
Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020. Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. Long hall ruck travel was 99% of normal Local fleet travel was […]
Readers Say Out of Home Benefits from Facebook Backlash
Our readers think that out of home will benefit from the ad backlash against facebook. “OOH should benefit as the medium is the message. The only content surrounding OOH is the environment . That can pose an issue if the copy is seen as inappropriate for where it is placed. […]
Geopath Releases Travel Report for Top 100 DMA’s
Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20. Download the report and send you clients the chart for your DMA. Here is the chart for the New York DMA. [wpforms id=”9787″] Paid Advertisement
Company of the Day – Keyes Outdoor Advertising
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 47281, Indianapolis, IN 46247 Phone: 317-442-8132 EMail: jeff@keyesoutdoor.com Keyes Outdoor Advertising is a family-owned business, established in 1985 in the Indianapolis area. Keyes has operated continuously since arriving in Indiana. The Company operates both junior posters and traditional bulletins at over 50 locations in Indianapolis, […]
Will the Backlash Against Facebook Help Out of Home?
There is an advertiser backlash against facebook and instagram due to concern that the social media platforms are not doing enough to police misinformation and hate speech. Last week Facebook announced that it would start labeling political speech but Facebook has resisted attempts to make it moderate ads. Nearly 100 […]
Company of the Day: KEM Advertising
Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Texas, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the […]
OAAA Congratulates Don Avjean on His Retirement
Don Avjean, VP of Government Affairs for OUTFRONT Media, plans to retire at the end of July after nearly 50 years in the industry. The OAAA created a Q&A with Don as well as video tribute which you can view below. Thanks Don for your years of service to the […]