Business

Static Billboards Still Make Sense

Static billboards are a good investment.  Just ask Justin Powell or Grey Vick or  or Sammy Estes.  Earlier this week Insider wrote about a 10′ by 30′ new build in New Prague, Minnesota.  The completed billboard is worth 2.5 times construction cost. Project:  10 by 30 billboard.  Steel monopole. Location:  […]

Out of Home Advertising up 7.7% in Q2 2019

August 21, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is […]

Company of the Day – YESCO Outdoor Media

Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters:  2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States.  The company was started […]

Diana and Hal Stevenson on running an independent out of home company.

  Diana and Hal Stevenson own Grace Outdoor, a South Carolina headquartered company with 300 billboard faces in Georgia, South Carolina, North Carolina and Tennessee.  On the Billboard Insider podcast they, talk about the importance of sales, being independent in a world dominated by the big three, cloud-based tools for […]

Geopath Market Spotlight: Bluefield-Beckley-Oak Hill

Did you know: Beckley is the 9th most populous city in West Virginia. The Bluefield-Beckley-oak Hill micropolitan area has over 100,000 residents. This week’s Geopath Market Spotlight focuses on the Bluefield-Beckley-Oak Hill, West Virginia DMA. Infographics for the top DMAs and much more are available to Geopath members in their […]

Company of the day: Your Big Sign

Company:  YourBigSign.com Markets:  Michigan Headquarters: 3440 Fenton Rd, Hartland, MI  48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Sign place Michigan.  Alan Pittel is the founder. [wpforms id=”9787″] Paid Advertisement

Company of the Day – Zoom Media

Company: Zoom Media U.S.A. Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America   Phone: New York (212) 685-7981 Chicago (312) 492-7871 Email:  NewYork@zoommedia.com ZOOM Media reaches 25+ million gym members through their Generation Active video network in 3,600+ health clubs in 190+ DMAs across the […]

Duane Fredrickson on Building a Static Billboard

Circle City Outdoor recently built a new sign in New Prague, Minnesota.  Insider talked with Circle City’s Manager Duane Fredrickson about the project. How did you get the idea for a new sign? I’m always on the look out for new locations. In southern Minnesota, where I operate, outdoor advertising […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 Email: wleslie@wvoutdoor.com WV outdoor is the largest independently owned out of home advertising company in West Virginia.  WV Outdoor operates over 1,400 billboard faces in West Virginia, Ohio, Kentucky and Maryland.  The plant includes posters, […]

Out of the Office – Insider Heads to the Mountain

Insider, John Weller, likes to spend his time out of the office on his bicycle or up in the mountains.  Just returned from a terrific, but too short visit to Mt. Rainier National Park.  The Mountain was out in all its splendor as you can see from this shot, from […]