Business

Chris Baughman: Out of Home is About People

Insider talked with Chris Baughman about what he’s learned in 30+ years in the business, what he thinks of Anna Bager and what’s next for him now that the Fairway Southwest assets have sold.  Baughman was the General Manager of Fairway’s Southwest Division which was recently sold to Lindmark Outdoor. […]

Company of the Day: Action Outdoor

Company: Action Outdoor Market:  Metro Atlanta and Dahlonega, Georgia Headquarters: 3512 Old Milton Parkway, Alpharetta, GA 30005 Phone:  678-624-9275 Email: info@actionoutdoor.com Action Outdoor was originally formed in 1992 between partners Jack Hartrampf and Larry McCurdy. Both Jack and Larry were real estate brokers with Metro Brokers and through their expertise in dealing with commercial […]

Daktronics Announces First Quarter Results

Daktronics, Inc. reported fiscal 2020 first quarter net sales of $180.3 million, operating income of $7.6 million, and net income of $7.0 million, compared to net sales of $154.2 million, operating income of $4.0 million, and net income of $4.6 million, for the first quarter of fiscal 2019. Fiscal 2020 […]

IRI Joins Forces with Vistar Media to Measure Sales Lift from DOOH Advertising

CHICAGO–(BUSINESS WIRE)–IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading programmatic technology provider for digital out-of-home, today announced that they are joining forces to provide a breakthrough offering to measure the direct sales impact of exposure to digital out-of-home […]

Company of the Day – Abel Outdoor

Company: Abel Outdoor Advertising Markets: Montana Headquarters:  23685 US Highway 93 N, Arlee, Montana  59821 Phone: 406-880-4964 Abel Outdoor Advertising operates a billboard plant in the following Montana communities: St Ignatius Florence Stevensville Hamilton Missoula The company was started in 2003 and is owned by Ernest Otoupalik   [wpforms id=”9787″] […]

A Static Build With a 44% Return on Investment

Insider’s not the only one that likes static builds.  Grey Outdoor’s Grey Vick is a fan as well.  This recently built static billboard is generating a 44% return on investment. Project:  200 square ft, two sided, steel, monopole billboard.  3′ by 16′ hole wet drilled. Cost: $20,000 complete with lights. […]

Geopath Market Spotlight: Clarksburg-Weston

Did you know: Confederate General Thomas “Stonewall” Jackson was born in 1824 in Clarksburg. The building that formerly housed Weston State mental Hospital is one of the largest hand-cut stone buildings in the nation. This week’s Geopath Market Spotlight focuses on the Clarksburg-Weston, WV DMA. Infographics for the top DMAs […]

Company of the day: Ace Outdoor

Company: Ace Outdoor Advertising Market:  California Headquarters: 89801 Sunset Blvd., West Hollywood, CA  90069 Phone: 310-467-8072 Email: andrew@ace-outdoor.com Ace Outdoor operates seven high profile billboard structures with 13 faces on Sunset Strip in West Hollywood.  Ace is managed by Andrew Bilanzich who was a punter for the 1995 Nebraska cornhuskers national championship football team during college.  The […]

Stu Lipscomb Named President at Pioneer Outdoor

SPRINGFIELD, MO – Stuart Lipscomb has been named President of Pioneer Outdoor, a position previously held by Larry Lipscomb. “Stuart represents the fourth generation in outdoor advertising, and I couldn’t be more thrilled to hand over the company’s leadership to him,” says current managing member, Larry Lipscomb. Through Stuart’s sales […]

Company of the Day – 718 Outdoor

Company: 718 Outdoor Market: Brooklyn, New York Headquarters: New York Phone: 718-664-4315 Email: info@718outdoor.com 718OUTDOOR is a media company specializing in traditional OOH platforms, and they are all about New York. They operate a plant that includes elevator ads, walls, murals and advertising panels.  Their area of focus is their home town of Brooklyn.  Glenn Merone is the […]