Business

Company of the Day: Wicks Outdoor

Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA.  The […]

Billboard Insider Classifieds August 3, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

New Platform Promotes OOH Geo-Targeting

Realworld launches ​oohPro​, a geo-targeting platform for the Out-of-Home (OOH) media industry. oohPro is the first global geo-targeting platform for the OOH media industry. The platform allows OOH media owners worldwide to compete for geo-targeted advertising budget Realworld’s CEO, Michael Scruby, says: “oohPro makes geo-targeting available to the entire OOH […]

Company of the Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Jim Matalone on Acquisitions and Selling Ashby St.

Yesterday Jim Matalone talked about starting and running Ashby St Outdoor.  Today he talks about Ashby St’s acquisitions, selling to Lamar Advertising and his advice  for the out of home advertising industry.  You can listen to the podcast here. Ashby St acquired 1,326 Arkansas and Kansas billboard faces from Clear […]

Politics and Conflicts of Interest, A Cautionary Tale

Insider knows that we all operate in a regulated environment at the federal, state and local levels.  We also have recognized and appreciate those in the industry who have included elected or appointed political office as a part of their community service. Politics does have a potential down side and […]

JCDecaux wins San Francisco’s iconic Street Furniture contract

Paris, July 31st, 2019 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the iconic Street Furniture contract for San Francisco (population: over 860,000). The 20-year contract was awarded by the San Francisco’s Board of Supervisors in a unanimous vote […]

OOH Reaches 90% of Travelers, Younger & Affluent Consumers

With record miles being driven on US roadways, and the highest levels ever of airline passenger travel, there are more consumers in the OOH space than ever before. The latest Nielsen OOH Study, fielded this year, found OOH reaches 90 percent of US travelers ages 16+ in a month, and 80 […]

Company of the Day – WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  The company is owned by Nick Giacomini. In 1996, the Giacomini’s came up with a business idea of indoor […]

Jim Matalone on Starting and Running Ashby St Outdoor

This week’s podcast guest Jim Matalone talks about starting, running and selling Ashby St Outdoor, an out of home company with 1,908 faces in Arkansas, Kansas, Oklahoma and Missouri. Talk about the formation of Ashby Street in 2011. Before Ashby St I had been running Next Media Outdoor which was […]