Business

The Data You Should Look at on Coronavirus

To keep focused, Insider thinks you should spend 15-20 minutes each morning looking at covid-19 data and then tune out the talking heads and do your work.  Here’s where to find the best data. Healthdata.org. The Institute for Health Metrics and Evaluation at the University of Washington runs a projection […]

Shoutouts to Ocean Outdoor, Intersection and Logan Outdoor

  Ocean Outdoor is setting aside £10 million in advertising in 12 cities on its screens to support retailers and small and minority enterprises which are severely impacted by coronavirus.  Here’s the press release. Intersection has been running public service ads in Los Angeles New York… And Philadelphia… West Virginia’s […]

Company of the Day – Fox Outdoor Advertising

Company: Fox Outdoor Advertising Markets: North Georgia Headquarters: 6350 Lake Oconee Parkway, Suite 102, PMB 113, Greensboro, GA  30642 Phone: 770-765-2510 Email: sales@foxoutdooradvertising.com Fox Outdoor owns and operates 20 static and tri-vision faces, and 3 digital billboards in the North Georgia Market including the following areas: Cornelia Baldwin, Toccoa Eastanollee Augusta […]

LaFoy Named Link Media CEO

Back in December Insider ran an article on the retirement of Link Media CEO Jim McLaughlin and Scott LaFoy, Head of Mergers and Acquisitions, being named interim CEO.  The Company also announced they would conduct a search process for their next CEO.  That process is now complete and the new […]

Nationwide Traffic is 60% of Normal

The headline from this April 4 Washington Post article reprinted by the Seattle Times says it all.  Traffic is down but lots of people are still driving. There’s no shortage of data on driving patterns.  Last week Adquick published an analysis of the coronavirus impact on travel based on a […]

Billups: Hyperlocal Traffic is the New Normal

  NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a plant […]

Insider’s New Book in Paperback?

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry.   We have had a number of requests for our new book in paperback. We are planning on running a printing of the books, but will be limiting it […]

Billboard Insider Classifieds April 4, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

What the Academics Say About Advertising in A Recession

Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession.  You can download a copy of the paper for $20 from the Journal of Advertising […]