Business

Andrea Messimer-Henley on How to Sell Out of Home

Today’s podcast guest is Andrea Messimer Henley talks about how to sell out of home.  Andrea is Sr Director of Sales and Business Development at Adomni. On the difference between posters and bulletins. Bulletins are larger…poster showings get more local penetration…A bulletin is like you use a hose to water […]

Geopath Market Spotlight: Tucson

Did you know: Tucson gets more sun than any other city in the US with 350 days each year. Tucson has more Saguaro cactus surrounding it than any other place in the world. This week’s Geopath Market Spotlight focuses on the Tucson, Arizona DMA. Infographics for the top DMAs and […]

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]

Company of the Day – Arena Outdoor

Company: Arena Outdoor Advertising Markets: Nevada. Headquarters: 1380 US Highway 95A N, Suite 2-209, Fernley, NV  89408 Phone: 775-835-4250 Email: rk@arenaoa.com Arena Outdoor operates a billboard plant in Northern Nevada.  The company’s founder is Robert Kennerson.  The company is building signs in Nevada on I-80 between Reno and Winnemucca.     [wpforms id=”9787″] Paid Advertisement […]

Adquick Develops Billboard Pricing Tool

Insider is constantly asked about local billboard pricing.  Adquick, the automated out of home buying platform, has developed a billboard pricing widget.  You put in your zip code and it tells you what billboards, street furniture and wallscapes cost in that zip code for a 4 week flight. Here is […]

Outdoor Legal: Your Lease Should Make Clear the Billboard is Yours

Make sure your leases specify that your billboard is your personal property and may be removed at termination of the lease.  That’s the lesson of Outdoor Systems Advertising v Korth.  Here are the facts. Outdoor Systems Advertising (“Outdoor Systems”) had a lease for a billboard on some property in Michigan. […]

Company of the Day: Applied Advertising

Company:  Applied Advertising Markets:  Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT  06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied advertising operates a plant of wallscapes, transit, digital billboards and billboards around the United States.  Jason Bergeron is President and CEO.  Ray Bergeron is Chief Operating […]

Billboard Insider Classifieds September 28, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Billboards are in and facebook ads are out…

Digiday put together a tongue in cheek guide about what’s in and what’s out during Ad Week 2019.  Billboards are in… [wpforms id=”9787″] Paid Advertisement

Company of the day: Anderson Outdoor

Company:  Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email:  AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]