Business

3 Phrases Billboard Insider Wants to Retire From Out Of Home

Lots of reaction to last week’s Kevin Gleason suggestion  that we banish “board” from our out of home vocabulary.  Here are 3 more phrases Insider would like to retire. Lean in when used by a 50-something white male out of home or ad agency executive to sound sensitive and hip.  […]

Claudia Damas on advertisers boycotting facebook and why out of home benefits.

Altermark CEO Claudia B Damas gives Insider her take on advertisers boycotting facebook. They should have done this a long time ago. This conversation is very repetitive. Online does not have the checks and balances needed to manage how brands culturally express themselves. The data shows over and over that […]

American Infrastructure Exploring Sale of Landmark Dividend

Bloomberg is reporting that American Infrastructure Funds is exploring the sale of Landmark Dividend LLC.  The firm is working with a financial adviser that has begun contacting potential suitors including other infrastructure funds, said the people, who asked not to be identified because the talks are private. Landmark Dividend could […]

Company of the Day – Kessler Outdoor & K2 Media

      Company:  Kessler Outdoor & K2 MediaHeadquarters:   Kessler Outdoor: 2669 NATIONAL RD, ZANESVILLE, OH 43701 K2 Media: 755 Grand Blvd, Ste B105-274 Miramar Beach, FL 32550 Markets: Ohio, West Virginia & FloridaPhone: 740-453-0668 (Ohio) 850-532-0075 (Florida)Email:   Natalie@k2mediainc.com Kessler Outdoor Advertising and Ks Media are divisions of Kessler […]

When 2020 Hands You Lemons…

As we rebound from the impact of Covid, reduced revenues and sheltering from home, it is always important to recognize that people and jobs have been impacted in a real way.  Insider saw this article from Aliana Heffernan and offers it with her permission. By Aliana Heffernan, Digital Media Content […]

UK Foot Traffic Recovering from Covid

London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant […]

Company of the Day: Kentucky Outdoor

Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky outdoor owns over 100 billboards in south central and western Kentucky.  David Sears is President.  Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling […]

Inrix: Nationwide Traffic Back to Normal

Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020.  Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. Long hall ruck travel was 99% of normal Local fleet travel was […]

Readers Say Out of Home Benefits from Facebook Backlash

Our readers think that out of home will benefit from the ad backlash against facebook. “OOH should benefit as the medium is the message. The only content surrounding OOH is the environment . That can pose an issue if the copy is seen as inappropriate for where it is placed. […]

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.  Download the report and send you clients the chart for your DMA.  Here is the chart for the New York DMA.   [wpforms id=”9787″] Paid Advertisement