There are a lot of things to keep in mind when shooting video of your billboard location. Today, we’ll go over some tips to help you capture spectacular footage of your board! Great video is important because not only can a great video make a great board look perfect, but bad video can make a great board look bad. To prevent making a great board look bad, use the following tips to avoid these easy video mistakes!

The foundation of all good footage is going to be working with a good camera. You don’t want to use your phone to capture video! Making sure you have a high quality drone for aerial shots and a DSLR or equivalent for anything taken on the ground. Taking video with a low quality camera can result in small, unusable footage that isn’t going to wow your clients. 

Once you’ve got the right equipment, time to focus on when to shoot! Traffic is one of the most important things to show in your billboard footage, and you need to know what the traffic patterns around your board look like! Does the road your billboard face get bumper to bumper traffic around 5:30? Well, that may be your best time to go out and shoot! Keep in mind the position of the sun as well – you don’t want the bright sun overwhelming your shots!

There are some things you’re not going to want featured in your billboard video – competitors boards, unpleasant scenery, etc. It’s time to get creative! You may have to “creatively crop” out the visuals you don’t want in your footage. Try getting your board from many different angles, especially if you’re using a drone. Don’t be afraid to edit your video when you’re home as well! Sometimes a little bit of cropping goes a long way. 

These are just SOME of the things to consider when shooting video of your billboard. Want to have a professional do all the work for you? Check out https://signbird.io/ for information on how we can help you capture spectacular video and more that will put you head and shoulders above your competition. 

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