Business

Savey Family Fund

As most of you know, Insider reported on the tragic deaths of John Savey and his son Jay during a break in at their home in Windermere Florida.  John’s wife Lisa was badly injured during the incident. The Savey’s had been raising their grandson, 9 year old Mason Cardy. He was […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing was started in 1994 […]

Time’s Up. Formetco Welcomes Outdoor Advertising Veteran as Hardware Sales Manager

Duluth, GA, Release: August 18, 2020 The US’s largest supplier to the Out of Home industry, Formetco announced and welcomes Joe Perri to its Hardware division where he will manage sales for the Eastern United States. 35-year Out of Home veteran, Joe Perri takes the position of Hardware Sales, Eastern United States for […]

Comments on Lease Increase Article

Insider wanted to share feedback we received from readers on our lease increase article from yesterday. An out of home real estate manager agrees that you need to be careful about overpaying for a lease. I really like the article about lease increases in today’s headlines. When trying to renew […]

Intersection Wins Trimet Advertising Partnership

Portland, OR – August 19, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a five-year contract (with two-year option) to sell bus, rail and paratransit advertising across TriMet’s public transportation system in Portland, OR. Intersection will work with TriMet to […]

Company of the Day – Magnum Media

Company: Magnum Media Headquarters: 10281 S.W. 72nd Street, Suite B-103 Miami, Florida 33173 Markets: Miami-Fort Lauderdale Phone: 305-498-1656 Email: info@magnummedia.net Magnum Media provides a growing array of transit and out-of-home advertising opportunities in South Florida. They partner with agencies and both local and national clients, delivering relevant high-impact campaigns that […]

Keep out of home lease increases to 1-2% per year.

You need to keep your billboard lease increases to less than 2%/year. Here’s an actual lease Insider has reviewed.  Payments are as follows: 2014-2017     $2,000 per year. 2017-2020     $2,500 per year. 2020-2023     $3,000 per year. 2023-2026     $3,500 per year. 2026-2029     $4,000 per year. A $500 […]

OAAA adds Dawn Del Mastro to Board

The Out of Home Advertising Association of America (OAAA) announced today it had appointed Dawn Del Mastro to serve on its Board of Directors. She fills the seat left vacant after the passing of her father, Rick Del Mastro. Ms. Del Mastro had previously held the position of president at […]

Company of the Day: Look Outdoor Advertising

Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX  79007. Phone: 806-274-4357. Email:  jrusten@lookoutdoor.biz,  tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now operates over 500 billboard […]

The Rural View

By Dick Rhodes, Dusty’s Outdoor Covid has wrought “unusual” times to the out-of-home advertising arena.  And while media attention focuses on the occupancy and financial results of the publicly traded firms, their results are not necessarily reflective of the private operations, nor should they be the only concern. The economic […]