Business

Stevenson and Powell on Finding Good Out of Home Locations

Some advice from Grace Outdoor’s Hal Stevenson and Huntington Outdoor’s Justin Powell on finding good out of home locations taken from In Their Words – Out of Home Executives talk about out of home. Hal Stevenson, Grace Outdoor Advertising You’ve got to start with politics. You’ve got to understand the […]

Rothfelder On PETA vs Hinckley And Ads On Public Transit Systems

On March 15, 2021, the United States District Court for the Southern District of Texas issued an interesting First Amendment decision with potentially broad impact on the out of home industry. The case is PETA vs Hinckley, and you can access the opinion here. The case arises from the request […]

Company of the Day: Transformation Media

Company: Transformation Media Markets:  10 eastern states. Headquarters: 1019 Route 519, Building #1, Eighty Four, PA  15330 Phone: 724-228-3469 84 Outdoor (now Transformation Media) was formed the late 1990’s, when the founder of 84 Lumber Company, instructed his site investigators to locate sites for billboard structures as they searched for new store locations.  […]

Stephen Freitas on 4 Trends Which Benefit Out of Home

By Stephen Freitas, Partner, OOH Capital In William Shakespeare’s tragedy Richard III, the title character himself conveys the mood of the play with the line, “Now is the winter of our discontent, made glorious summer by this sun.” It is a metaphor in which Richard expresses sadness like winter, turned […]

Adquick Ranks 74th on Inc Magazine List of California’s Fastest Growing Private Companies

LOS ANGELES, March 16, 2021 /PRNewswire/ — AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced that it is the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. “Being placed on the Inc. 5000 Regionals: California list is a milestone for us,” […]

Company of the Day – Toby Outdoor

Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC  28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities.   They talk about getting started, the Regency signs purchase and how they secured One Times Square.  Don’t […]

New and Noted – March 17, 2021

Vogue Business says fashion advertisers have rediscovered out of home in Out-of-home advertising: The big fashion comeback.  The article cites OAAA sponsored research that more people are noticing out of home ads post-pandemic and quotes Adquick’s Chris Gadek fashion brand and retailer advertising is up 573% year over year.  Anna […]

In-Vehicle Ads an Opportunity for Out of Home?

By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. Could existing outdoor regulations […]

Company of the Day: Triad Outdoor

Company:  Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC.  […]