Business

Company of the Day: TDO Advertising

Company: TDO Advertising Markets: Michigan, Ohio Headquarters: 405 Madison Ste. 2100, Toledo, OH. 43604 Phone: 419-724-76343 Email: info@tdoadvertising.com TDO stands for Toledo Detroit Outdoor Advertising.  The firm was founded in 2015 and operates more than 100 digital and static billboard faces.  The largest concentration of billboards is in Toledo, Ohio and […]

Tiffin Metal Products Announces Sale of Billboard Division to Formetco

March 9, 2021, Tiffin, Ohio – Tiffin Metal Products announces the sale of its Outdoor Advertising Products Division to Formetco, Inc. of Duluth, GA. Tiffin will transfer the production of Outdoor Advertising products to Formetco. The deal officially closed on March 8, 2021. Both parties’ sales and engineering departments are […]

Clear Channel Expense Cuts Completed in US and Latin America

Clear Channel Outdoor’s expense cuts are done in the US and Latin America but have yet to be completed in Europe.  And don’t expect to see asset sales until 2022 at least.  Here’s what else Clear Channel Outdoor CEO William Eccleshare, Americas CEO Scott Wells, and CFO Brian Coleman said […]

Company of the Day – Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: 600 Lake Air Drive, Waco Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Outdoor operates a billboard plant located primarily around Waco Texas.  The company was established in 1969. Swift is a sister company of Choice Media based in Amarillo TX and owned by the Tooley family. […]

Why a Personal Brand Matters When Selling Out of Home

By Kevin Gephart I believe personal branding is critical to us as “INTRApreneurs”  The idea of “a personal brand” is unusual to some people (i.e., you see this practiced among successful realtors). There are many great resources for how to build your personal brand (Wikipedia is one, as is the […]

Billboard Insider Readers Get Highest Marketing Return Off Their Website

Last week Billboard Insider polled readers on which social media platforms their companies use and which social media platforms generate the most sales leads.  Company websites were far and away the the winner.  Here are the results. John James, whose company Signbird. partners with out of home companies to produce […]

DPAA Womens Seminar on March 17

NEW YORK, March 5, 2021 – DPAA, the leading global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, today announced its first WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar event of the year entitled, “Build Your Blue Sky Blueprint™.” The […]

Company of the Day: Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Wyoming.Phone: 307.686.7788 Email:    signs@vcn.com Target Signs is a family owned firm which is Gillette’s oldest and largest outdoor media provider.  The company operates a 22 face static and digital billboard plant around Gillette.  The faces range in size from 12 by 24 to […]

Insider’s Guide to Leases, Easements and Real Estate

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]