Business

Covid Advertising Update: Out of Home Media is Part of the Solution

By Anna Bager – President & CEO of OAAA “All politics is local,” former House Speaker Thomas “Tip” O’Neill used to say. Well, the same premise is true with advertising about COVID vaccines. Across the country, governments and health authorities are communicating the importance of getting vaccinated against COVID-19. Out of […]

Company of the Day: Universal Media Group

Company:  Universal Media Markets:  Nationwide Address: PO Box 68, Heber City, UT  84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in malls.  The company’s owners have over 35 years combined experience in out of home advertising.  The company operates digital smart screen displays.  Shawn Cohen is a co-founder and […]

Billboard Insider Classifieds April 3, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Group M Increases US Ad Forecast

Group M has revised upwards a forecast for US ad spending and US out of home spending. US ad spend (excluding political) is expected to grow 15% in 2021, up from a previous forecast of 12% due to stronger than expected economic growth and expanding numbers of small businesses which […]

Company of the Day: Turner Outdoor

Company:  Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX  78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 29 years.  The company has 27 billboard structures located on I-55 between San Marcos and San Antonio.  Most of the billboards are 14 […]

iKahan Develops Space Billboard

iKahan Media has developed three pathbreaking out of home opportunities Space Billboards In collaboration with SpaceX, NASA, and the guys who brought you Sputnik, iKahan is launching the world’s first ever extraterrestrial billboard.  iK-LUNAR-001 will be conveniently located on the south pole of the moon, in clear view of passing […]

Kym Frank on the Path to Real Time Impressions

On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising.  Billboard Insider asked Geopath President Kym Frank  about the path to real time impressions. Kym, how often does existing Geopath impressions […]

Comscore Expands into Out of Home Measurement

RESTON, Va., March 31, 2021 – Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in advancing the consumer journey. That’s why Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce that it has […]

Company of the Day – Trotter Outdoor

Company: Trotter Outdoor Headquarters: 342 Bridle Path Rd., Saluda SC 29138 Market: South Carolina Phone: 864.992.7057 Email: mtrotter@trotteroutdoor.com Matthew Trotter is the owner/operator of Trotter Outdoor.  Matthew’s father started the business 20 years ago.    The Company remains a family company, owned and operated with a mix of both static […]

Stephen Freitas Says Make the Medium Easier to Transact

Today’s podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact.  He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes….If […]