Author: John Weller

Company of the Day: Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure.  [wpforms id=”9787″] Paid Advertisement

European Energy Shortage Impacting Digital Billboard Hours

With the war between Russia and Ukraine impacting the supply of energy, Europe has to save energy. In August, the EU’s gas emergency plan came into force, under which the member countries have to save 15 percent on gas. Germany has a self-imposed target of 20 percent savings. Invidis is reporting […]

Billboard Insider Classifieds August 27, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Selling More OOH Sales Faster in a Recession

The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart.  If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]

Richard Peterson on Safety Priorities for OOH Companies

The OAAA Operations & Safety Seminar is scheduled for September 19-21 at OUTFRONT Media’s plant in Houston, Texas.  Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Richard Peterson, President of Porter Advertising, about the importance of safety in OOH operations. Why is safety an important topic for […]

Vistar Media Launches Programmatic Mediation

Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]

Arte Moreno to Sell Los Angeles Angels

Yahoo Finance reports that the Los Angeles Angels are exploring a potential sale in what could be the latest professional baseball team to change hands.  The Angels are owned by successful Out of Home entrepreneur, Arte Moreno. “Although this difficult decision was entirely our choice and deserved a great deal […]

Mesmerize Expands Reach in Retail Pharmacies with PharmaSmart® Partnership

NEW YORK, Aug. 24, 2022  — Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, is pleased to announce a new partnership with PharmaSmart®. PharmaSmart is a leading health kiosk company that provides clinical-grade patient screening, mobile app integration, and deep customization to support retail brands, […]

Company of the Day – NBA Digital Billboard

Company: NBA Digital Billboard  Headquarters: 15322 E. Kellogg, Wichita, KS 67230 Market: Wichita, Kansas Phone: 316-990-1593 NBA Digital Billboard offers a two-sided East/West facing display. The digital LED board is 10′ X 40′ and visible to both east and west bound traffic and is seen by thousands of cars a […]

Company of the Day – Nauman Outdoor

Company: Nauman Outdoor Advertising  Headquarters: 743 S Columbus Street, Lancaster, OH 43130 Market: Central & Southeastern Ohio Phone: 740-654-0084 Nauman Outdoor has been serving communities in Central & Southeastern Ohio for almost 90 years. They have more than 450 advertising faces throughout Central & Southeastern Ohio in a variety of […]