Author: John Weller

Looking Ahead With Stark Capital

Insider is listening on Friday morning to Federal Reserve Chair Jerome Powell give his strongest signal yet that interest-rate cuts are coming soon, saying the central bank intends to act to stave off a further weakening of the U.S. labor market.  Of course, the overall economy is important, but the […]

Billboard Insider Classifieds August 24, 2024

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

OOH Sales: Ask This Simple Question to Boost Your Close Ratio

In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question. We’ll get to that question in a moment. […]

A Hacker Update

Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]

Quebecor OOH Reaches Agreement in Principle with NEO-OOH

Quebecor becomes a major player in Canadian out-of-home advertising Quebecor Media Inc. is pleased to announce that, through its Quebecor Out-of-Home division, it has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to […]

SignValue’s Clear Channel Outdoor at a Glance – 2024 Q2 Overview

SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd quarter 2024 financials.   If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Screenverse and SignBird Announce Partnership

  SignBird is proud to announce our partnership with Screenverse, becoming their preferred provider for top-tier out-of-home photography and videography. Screenverse, renowned for its vast digital screen network in diverse settings—from luxury urban locales to remote billboards—connects advertisers with targeted audiences. By collaborating with SignBird, Screenverse gains access to our […]

Company of the Day – Premier Outdoor Media

Company:  Premier Outdoor Media Headquarters: 307 Fellowship Rd., Suite 315, Mount Laurel, NJ 08054 Markets: New York, New Jersey, Delaware, Maryland and Pennsylvania. Phone: 856-840-0740 Email: info@premieroutdoormedia.com With 500 plus digital and static faces, Premier Outdoor Media is a locally-based, boutique Out-of-Home company, with a geographic billboard footprint that covers […]

SignValue’s OUTFRONT Media at a Glance – 2024 Q2 Overview

SignValue has prepared the following analysis of OUTFRONT Media’s 2nd quarter 2024 financials.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and […]

Rothfelder On Settlement Of Billboard Condemnation Cases

The process of eminent domain or condemnation, under which the government can take private property for public use,  is usually frustrating and often unfair. Whether the property owner likes it or not, the only safeguard and check on this awesome power is the constitutional obligation to pay just and adequate […]