Author: John Weller

SignBird Tuesday Tip – What Advertisers REALLY Want to Know About Your Board

Here at SignBird, our sales team has previous experience in selling to Media Buyers and Advertisers. This gives us insight into what YOU need when looking to go above and beyond in selling your billboard ad space.  Billboards are like real estate, it’s all about location, location, location! When making […]

Company of the Day – Outdoor One

Company: Outdoor One Headquarters:  3636 E. U.S. Highway 12 Michigan City, IN 46360 Markets: Northern Indiana & Southwest Michigan Phone: (800) 993-3476 Email: OutdoorOne@Yahoo.Com OUTDOOR ONE® Billboard Advertising has been serving Northern Indiana & Southwest Michigan for over 20 years. All of their Billboards are located along heavily traveled highways and situated […]

There Will Be OOH Sales Guides at the IBO Convention

Are you going to be at the IBO convention in Charlotte this week?  Billboard Insider’s Dave Westburg will be attending and moderating a panel.  He will bring a limited number of copies of The Ultimate Out of Home Sales Guide to the convention.  So look for Dave early and let […]

Billboard Insider Classifieds September 17, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OAAA Names OOH Leader Jeff Jan Head of Industry Initiatives

Jeff Jan Brings a Mix of OOH and Ad Agency Expertise to Newly Created Role WASHINGTON D.C. (September 15, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, today announced the hiring of Jeff Jan as […]

Company of the Day – Oliver Outdoor Advertising

Company: Oliver Outdoor Advertising Market: Pennsylvania Headquarters: 110 W Diamond St.  Butler, PA 16001 Phone: 724-256-8555 Email:sales@oliveroutdoor.com Oliver Outdoor, a family-owned outdoor billboard advertising company, is based in Butler, Pennsylvania. Founded in 2001 by brothers Jerry and Jaymie Oliver.  The company operates in Western Pennsylvania to the north of Pittsburgh, […]

Pete Hautem on Sales Beliefs

All of us in sales have heard seminar type training pitches, have participated in sales strategy sessions, and been lectured ad nauseam about the correct and effective way to present your product/services, deflect objectives, create a desire/need, and pretty much every other strategy involving effective sales principles. All those “tips” are […]

SignBird Tuesday Tip: What Makes a Good Video of Your Billboard?

If a picture is worth a thousand words, then a video is worth a million. Taking videos of your inventory is the easiest way to showcase just how great your inventory actually is. Videos show everything an advertiser would need to know: what the traffic looks like, what the board […]

Company of the Day – Orlando Outdoor

Company:  Orlando Outdoor LLC Markets: Florida Address: 4815 New Broad Street, Suite 2031, Orlando, FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor operates an Out of Home plant with 46 digital, static and trivision billboard locations around Orlando, Lakeland, Winter Haven, Davenport and Sebring Florida. Ryan Deming is the firm’s […]

Order Your Copy of The Ultimate Out of Home Sales Guide

We are sold out on our first printing of The Ultimate Out of Home Sales Guide.  Thanks to all of you who have purchased a copy.  We still have a few copies available from our second batch of books.   Interested in getting a copy? Order Your Copy of The […]